Shampoo that adds body from the root. More volume, more hold.

Who it's for: For fine, thin, or flat hair that goes limp after just a few hours. If your hair always looks "stuck" to your head and loses its shape soon after leaving the salon, this shampoo is the first step to building lasting volume.

What it does for your hair: Gently cleanses while strengthening and thickening the hair fiber. Acacia plant collagen plumps each hair from within, providing visible body and support. The Redoxina 2.0 complex (hyaluronic acid + vegetable keratin) hydrates and strengthens without weighing down: hair is fuller, stronger to the touch, and holds its style longer. The lightweight texture cleanses thoroughly but doesn't flatten volume — in fact, it lifts it from the root. The result is bouncier, fuller hair that doesn't go limp after an hour.

How to use: Apply to wet hair, gently massage scalp and lengths for 1–2 minutes, rinse. If necessary, repeat for a deeper cleanse. For best results, blow-dry hair upside down to amplify volume from the roots.

Its place in your routine: Step 1 — every time you wash your hair. It's the foundation for hair with more body.

Pair it with Density Bodifying Conditioner for a complete volumizing effect, and a texturizing mousse or spray before blow-drying to maximize body and movement. Avoid heavy masks and oils on the roots: they counteract the volume that the shampoo has built.