Who we are

The mission

"Hairesia aims to be a stable and reliable source for consumers. We pay particular attention to the needs of our customers, regardless of their nature or age. We select only high-quality products at an accessible price, and we constantly monitor our own supply chain as well as customer feedback."

The project was born from the idea of Alessandro and Valentina, two young entrepreneurs who had been friends since college and later became colleagues at a well-known cosmetics company. They decided to turn their passion into a full-time career. Their shared goal was to create a series of their own branded cosmetic lines that stand apart from the mass-produced products that primarily focus on sales and, as a result, create standardized products for the masses, suitable for everyone but ultimately lacking in effectiveness.

The story

2017 marked the beginning of the journey: the proprietary trademark was registered, the first market surveys were conducted, and the Hairesia samples were created. The mission was to create unique and specific formulas, true hair enchantments capable of captivating customers, providing complete satisfaction and guaranteed results. Two years of research, into which we poured all our passion into conducting ongoing studies aimed at achieving our goal.

Our initial enthusiasm was somewhat dampened by the Covid-19 crisis. In a highly restrictive environment, it became increasingly difficult to source raw materials, connect with laboratories capable of meeting deadlines and quality standards, and find a facility capable of hosting our project as we wanted to develop it. This is where the idea of embracing new trends came from, seizing the opportunity offered by the digital age to our advantage by creating an e-commerce site that reflects the values we believe in. Hairesia.it, our finest selection of Made in Italy products, was officially born.

To implement this project, we turned to true industry professionals, trusted companies we've come to know intimately over the years of working in the cosmetic chemicals field. They welcomed our vision with open arms, providing their experience and tools to achieve the best results. Some of our orders are processed directly by distributors, through their own internal logistics, with short delivery times and highly reliable dispute management capabilities (returns/exchanges).

Our Made in Italy team

We also drew on our experience when selecting our team. Originally from the South, we emigrated to the North in search of better career prospects. We wanted to combine the best of the expertise we've acquired over the years. Our management style is characterized by the precision typical of Northern Italy and the unique know-how typical of Southern Italy, with an average age of our employees around thirty. We want to promote youth employment while also leveraging a well-trained and dynamic team. We currently operate across four facilities, with administrative offices located in Salerno and approximately twenty employees.

We hope to expand our reach soon, particularly with the introduction of our fully branded Hairesia line, coming soon.