{"title":"Perfect Smooth","description":"\u003cp\u003e\u003cstrong\u003eStraight, disciplined, and frizz-free hair.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDiscover the ideal products to achieve perfectly straight hair: professional formulations that help detangle, control frizz, and leave hair soft, silky, and luminous.\u003c\/p\u003e","products":[{"product_id":"retro-specific-expert-liss-rephair-termoattivatore","title":"Retrò Specific Expert Liss RepHair Heat Protector","description":"\u003cp\u003e Thermo-active restructuring treatment from the RepHair Expert Liss line, whose laminating action creates a shield that covers the fiber and prolongs the repairing action.\u003c\/p\u003e\n\n\u003cp\u003e It aids styling and protects the scalp from blow-drying and straightening, for soft, shiny results in just minutes. For even better results, use with RepHair shampoo and conditioner.\u003cbr data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to damp hair without rinsing. Distribute evenly and proceed with drying and\/or styling.\u003c\/p\u003e","brand":"Retrò","offers":[{"title":"100ML","offer_id":40251219083472,"sku":"D010200000500","price":13.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/files\/retro-specific-expert-liss-termoattivatore.jpg?v=1726218437"},{"product_id":"retro-specific-flat-hair-shampoo","title":"Retrò Specific FlatHair Shampoo Straight Hair","description":"\u003cp\u003eSpecifically formulated for straight hair, Retrò.specific Flat Hair Shampoo for straight hair, thanks to its instant emollient action and silk proteins, enhances natural smoothness. The laminating action protects the hair from humidity, enhancing its smoothness.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to wet hair, massage gently, and rinse. On the second pass, also cleanse the lengths and ends, leave on for 2-3 minutes, and rinse.\u003c\/p\u003e","brand":"Retrò","offers":[{"title":"250ML","offer_id":40256526942416,"sku":"D010200000563","price":10.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/products\/retro-specific-flat-hair-shampoo-capelli-lisci.jpg?v=1671489254"},{"product_id":"retro-specific-flathair-conditioner","title":"Retrò Specific FlatHair Conditioner for Straight Hair","description":"\u003cp\u003e Formulated specifically for straight hair, Retrò.specific Flat Hair Conditioner for straight hair is a rinse-out conditioning treatment that provides the right amount of hydration to the hair shaft.\u003cstrong data-mce-fragment=\"1\"\u003e \u003c\/strong\u003eDetangles hair and controls volume. Adds body and shine.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use:\u003cem\u003e \u003c\/em\u003e\u003c\/strong\u003eAfter using Retrò.specific Flat Hair shampoo, apply to damp hair. Leave on for 5-10 minutes and rinse thoroughly.\u003c\/p\u003e","brand":"Retrò","offers":[{"title":"250ML","offer_id":40256561348816,"sku":"D010200000566","price":11.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/products\/retro-conditioner-flat-hair.jpg?v=1673609938"},{"product_id":"retro-upgrade-piastra-rup-133-keratina-argan","title":"Retrò Upgrade Steam straightener RUP-133 Keratina \u0026 Argan","description":"\u003cp class=\"-element-box relative\"\u003eThe Retro Upgrade RUP-133 is a professional \u003cstrong\u003esteam straightener\u003c\/strong\u003e designed to offer effective and gentle straightening, combining speed, innovation, and effectiveness. Thanks to its exclusive adjustable steam generator, it hydrates the hair fiber while straightening, leaving hair soft, shiny, and protected.\u003c\/p\u003e\n\n\u003cp class=\"-element-box relative\"\u003e \u003cstrong\u003eMain features:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli class=\"-element-box relative\"\u003e Tourmaline coating: emits negative ions that reduce frizz and improve hair shine.\u003c\/li\u003e\n\n\u003cli class=\"-element-box relative\"\u003e Infusion of keratin and argan oil: nourishes and protects hair, making it healthier and silkier.\u003c\/li\u003e\n\n\u003cli class=\"-element-box relative\"\u003e Infrared technology: ensures even heat distribution, preventing damage from overheating.\u003c\/li\u003e\n\n\u003cli class=\"-element-box relative\"\u003e Temperature control up to 230°C: suitable for all hair types, from the finest to the thickest.\u003c\/li\u003e\n\n\u003cli class=\"-element-box relative\"\u003e Ergonomic design: Comfortable grip and swivel cord for easy and safe use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp class=\"-element-box relative\"\u003e \u003cstrong\u003eWhy choose it?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp class=\"-element-box relative\"\u003e ✔ Effective smoothing: achieved in a single step, reducing styling time.\u003c\/p\u003e\n\n \u003cp class=\"-element-box relative\"\u003e✔ Deep hydration: thanks to the steam and the keratin and argan contained in the coating of the plate.\u003c\/p\u003e\n\n\u003cp class=\"-element-box relative\"\u003e ✔ Advanced protection: against heat damage and frizz.\u003c\/p\u003e\n\n\u003cp class=\"-element-box relative\"\u003e ✔ Suitable for all hair types: offers professional results on both straight and curly hair.\u003c\/p\u003e\n\n\u003cp class=\"-element-box relative\"\u003e For smooth, soft and shiny hair, trust the advanced technology of the Retrò Upgrade RUP-133.\u003c\/p\u003e","brand":"Retrò","offers":[{"title":"Blue","offer_id":40281956745424,"sku":"D010800000180","price":110.0,"currency_code":"EUR","in_stock":false},{"title":"Gold","offer_id":40281956778192,"sku":"D010800000220","price":110.0,"currency_code":"EUR","in_stock":false},{"title":"Grey","offer_id":40281956810960,"sku":"D010800000175","price":105.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/products\/retro-piastra-vapore-rup133-blu.jpg?v=1672751052"},{"product_id":"retro-upgrade-piastra-rup-602c","title":"Retro Upgrade Plate Rup-602C","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe Rup-602C is a special professional tourmaline ceramic straightener equipped with heat-conducting inserts on the upper part that allow you to \u003cstrong\u003ecreate unique waves and curls\u003c\/strong\u003e .\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan data-mce-fragment=\"1\"\u003eIts infrared technology leaves hair soft and silky when used, thanks also to the temperature regulator\/stabilizer chip that keeps the temperature constant over time (avoiding damage due to thermal shock) and the ionic minerals with which the plates are coated, capable of eliminating the frizz effect.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eCharacteristics:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Temperature regulator with 5 preset levels, up to 230ºC\u003c\/li\u003e\n\n\u003cli\u003e Ionized tourmaline ceramic plates also heating on the upper part\u003c\/li\u003e\n\n\u003cli\u003e Three-meter long 360° swivel cable\u003c\/li\u003e\n\n\u003cli\u003e Infrared technology\u003c\/li\u003e\n\n\u003cli\u003e Rated power 65W\u003c\/li\u003e\n\n\u003cli\u003e Voltage: 220 - 240V - Frequency: 50Hz\u003c\/li\u003e\n\n\u003cli\u003e Plate dimensions: 9cmx2.3cm\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Retrò","offers":[{"title":"White","offer_id":40281983451344,"sku":"D010500000034","price":42.9,"currency_code":"EUR","in_stock":true},{"title":"Black","offer_id":40281983484112,"sku":"D010500000110","price":42.9,"currency_code":"EUR","in_stock":true},{"title":"Blue","offer_id":43313641750736,"sku":"","price":42.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/files\/retro-upgrade-piastra-onde-rup-602c.jpg?v=1689166649"},{"product_id":"retro-upgrade-piastra-ad-infrarossi-rup-142","title":"Retro Upgrade Infrared Plate Rup-142","description":"\u003cp\u003e\u003cspan\u003eProfessional straightener equipped with tourmaline ceramic plates and PTC stabilizer capable of generating a constant and uniform temperature, avoiding thermal stress to the hair.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eThe nano-silver microparticle coating eliminates bacteria by purifying the surface, while \u003cstrong\u003einfrared technology\u003c\/strong\u003e and ionic guidance generate gentle heat that leaves hair soft and silky to the touch, eliminating frizz.\u003c\/span\u003e \u003cspan\u003eThe plates are infused with keratin and argan oil, which hydrate and smooth hair while sealing the hair cuticle.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eCharacteristics:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Power 55 W (110-240 V \/ 50-60 Hz)\u003c\/li\u003e\n\n\u003cli\u003e Adjustable temperature up to 230°\u003c\/li\u003e\n\n\u003cli\u003e Six pre-set heating levels\u003c\/li\u003e\n\n\u003cli\u003e Automatic shutdown after 60\"\u003c\/li\u003e\n\n\u003cli\u003e 360° swivel cable, 3 meters long\u003c\/li\u003e\n\n\u003cli\u003e Infrared LED technology\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Retrò","offers":[{"title":"Black","offer_id":40281989349584,"sku":"D010800000181","price":110.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/products\/retro-upgrade-piastra-infrarossi-rup-142.jpg?v=1676296582"},{"product_id":"elgon-sublimia-hair-dd-cream-10-in-1-treatment","title":"Elgon Sublimia Hair DD Cream 10 in 1 Treatment","description":"\u003cp\u003e\u003cstrong\u003eMore disciplined, protected, and luminous hair in a single step\u003c\/strong\u003e, with an anti-frizz effect and longer-lasting styling.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWho it's for:\u003c\/strong\u003e Ideal for all hair types, especially for those who want frizz control, heat protection, and color retention.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow it works:\u003c\/strong\u003e\u003cbr\u003e\nRedoxina 2.0 technology, with hyaluronic acid and plant-based keratin, helps to strengthen and regenerate the hair fiber.\u003cbr\u003e\nPanthenol and keratin amino acids hydrate and improve elasticity and softness.\u003cbr\u003e\nUV filters and Klamath algae extract protect color and keep hair healthy and luminous over time.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003cbr\u003e\nApply a small amount to damp or dry hair.\u003cbr\u003e\nDistribute evenly through lengths and ends.\u003cbr\u003e\nDo not rinse and proceed with desired styling.\u003c\/p\u003e\n\n\u003cstrong\u003eTechnical specifications\u003c\/strong\u003e\n  \u003cul\u003e\n    \u003cli\u003e10-in-1 multi-functional leave-in treatment\u003c\/li\u003e\n    \u003cli\u003eAnti-frizz and disciplining action\u003c\/li\u003e\n    \u003cli\u003eThermal and UV protection\u003c\/li\u003e\n    \u003cli\u003eAnti-aging effect on the hair fiber\u003c\/li\u003e\n    \u003cli\u003eHydration, shine, and detangling\u003c\/li\u003e\n    \u003cli\u003eExtends styling duration\u003c\/li\u003e\n    \u003cli\u003ePrevents color fading\u003c\/li\u003e\n    \u003cli\u003eWith Redoxina 2.0 (hyaluronic acid + plant-based keratin)\u003c\/li\u003e\n    \u003cli\u003eEnriched with panthenol, keratin amino acids, and Klamath algae\u003c\/li\u003e\n    \u003cli\u003eSuitable for all hair types\u003c\/li\u003e\n  \u003c\/ul\u003e","brand":"Elgon","offers":[{"title":"150ML","offer_id":40699517173968,"sku":"PID0102040149","price":16.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/files\/elgon-subilmia-hair-dd-cream-new.jpg?v=1785487835"},{"product_id":"retro-upgrade-piastra-piastra-rup-f78c","title":"Retro Upgrade Plate Rup-F78C","description":"\u003cp\u003e The Rup-F78C is a professional tourmaline straightener for straight and wavy styling. It produces gentle heat, leaving hair silky and soft, protecting it from dehydration and closing the cuticles left open by previous treatments.\u003c\/p\u003e\n\n \u003cp\u003eThe special coating of silver microparticles also purifies the surface of the hair, eliminating all types of bacteria. Inside, there is a latest-generation chip and a \u003cstrong\u003ePTC\u003c\/strong\u003e temperature stabilizer, which heats the straightener to the maximum temperature quickly and keeps it stable, avoiding thermal stress.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eCharacteristics:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Super-harmonized tourmaline plates 2.6 x 10 cm\u003c\/li\u003e\n\n\u003cli\u003e Infrared technology\u003c\/li\u003e\n\n\u003cli\u003e 7 preset temperature control levels, max 230°\u003c\/li\u003e\n\n\u003cli\u003e Ionic orientation that helps eliminate frizz\u003c\/li\u003e\n\n\u003cli\u003e PTC temperature stabilizer, max temperature 230°\u003c\/li\u003e\n\n\u003cli\u003e 360° swivel cable, 3 meters long\u003c\/li\u003e\n\n\u003cli\u003e Automatic shutdown after 60''\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Retrò","offers":[{"title":"Default Title","offer_id":46494117626181,"sku":"D010800000226","price":60.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/files\/retro-upgrade-piastra-rup-f78c.jpg?v=1683889679"},{"product_id":"elgon-affixx-11-straight-look","title":"Elgon Affixx 11 Straight Look","description":"\u003cp\u003e Straight Look is a pre-straightener heat protection spray designed to achieve straight looks, it creates a protective layer on the hair capable of protecting from heat sources caused by the use of hairdryers, curling irons, straighteners.\u003c\/p\u003e\n\n \u003cp\u003eLike the entire Affixx line, it also features the \u003cstrong\u003eSoyactiv\u003c\/strong\u003e complex, based on soy proteins, which gradually releases hydrating and strengthening effects on the hair, making it stronger, more resistant and easier to comb. Suitable for straight hair or hair that needs to be straightened.\u003c\/p\u003e\n\n\u003cp\u003e Hold factor 11\/100.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e Spray on damp hair, dry with a hairdryer and then straighten.\u003c\/p\u003e","brand":"Elgon","offers":[{"title":"300ML","offer_id":46691698213189,"sku":"","price":10.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/files\/elgon-affixx-11-straight-look.jpg?v=1685363599"},{"product_id":"retro-upgrade-piastra-rup-dp91c","title":"Retro Upgrade Plate Rup-DP91C","description":"\u003cp\u003e The Rup-DP91C is a professional tourmaline straightener whose shape and ergonomics are perfectly suited to the needs of every hairdresser. Coated in tourmaline, a rare mineral with ion-diffusing properties, it produces gentle, even, and stable heat that straightens hair, softening it and adding shine.\u003c\/p\u003e\n\n \u003cp\u003eEquipped with a next-generation temperature stabilizer, it's ready to use in minutes, with several pre-set heat settings. Its \u003cstrong\u003eoval shape\u003c\/strong\u003e on the outside helps create distinctive wavy effects, such as waves and twists, easily and smoothly, while eliminating frizz thanks to the ionic orientation of the plates.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eCharacteristics:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Maximum temperature 230°\u003c\/li\u003e\n\n\u003cli\u003e 6 pre-set temperature levels\u003c\/li\u003e\n\n\u003cli\u003e Tourmaline plates with ionic orientation\u003c\/li\u003e\n\n\u003cli\u003e Plate size: 9x2.3cm\u003c\/li\u003e\n\n\u003cli\u003e 360° swivel cable\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Retrò","offers":[{"title":"BLACK","offer_id":46940226847045,"sku":"D010800000228","price":53.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/files\/retro-professional-piastra-rup-dp91c.jpg?v=1690811560"},{"product_id":"elgon-yes-smooth-super-control-shampoo","title":"Elgon Yes Smooth Super Control Shampoo","description":"\u003cp\u003eSuper Control is a specific anti-frizz shampoo to tame the most unruly hair, cleanses and disciplines the hair giving it extraordinary combability and shine.\u003c\/p\u003e\n\n\u003cp\u003e Formulated with only select, essential ingredients, it is enriched with a blend of biotechnological and upcycled active ingredients from organic chestnuts and hyper-fermented rice water which, working synergistically, create a protective film on the hair, shielding it from humidity.\u003c\/p\u003e\n\n\u003cp\u003e Packaging made entirely of recycled plastic with OPB labels, at risk of ending up in the oceans.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e Wet hair and apply a small amount of shampoo, massage well, and then rinse. Repeat if necessary.\u003c\/p\u003e","brand":"Elgon","offers":[{"title":"250ML","offer_id":47279980020037,"sku":"","price":13.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/files\/elgon-yes-smooth-super-control-shampoo.jpg?v=1699444032"},{"product_id":"elgon-yes-smooth-so-sleek-conditioner","title":"Elgon Yes Smooth So-Sleek Conditioner","description":"\u003cp\u003e So-Sleek Conditioner is a frizz-fighting conditioner for unruly hair with a soft texture that deeply tames hair, restoring elasticity and providing extreme detangling in any environment. Formulated with only select, essential ingredients, it is enriched with \u003cstrong\u003eUltra-Sleek Biomplex\u003c\/strong\u003e , a blend of biotechnological and upcycled active ingredients derived from organic chestnuts and hyper-fermented rice water that, working synergistically, create a protective film on the hair, shielding it from humidity.\u003c\/p\u003e\n\n\u003cp\u003e Packaging made entirely from recycled plastic with OPB plastic labels, which are at risk of ending up in the oceans.\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e after cleansing your hair with \u003ca href=\"https:\/\/www.hairesia.it\/products\/elgon-yes-smooth-super-control-shampoo\" title=\"Elgon yes smooth super control shampoo\" rel=\"noopener\" target=\"_blank\"\u003eSuper Control Shampoo\u003c\/a\u003e , apply a small amount of conditioner to the lengths and ends, leave on for up to 5 minutes, then rinse thoroughly.\u003c\/p\u003e","brand":"Elgon","offers":[{"title":"250ML","offer_id":47279995683141,"sku":"","price":15.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/files\/elgon-yes-smooth-so-sleek-conditioner.jpg?v=1699444229"},{"product_id":"elgon-yes-smooth-liss-forever-mask","title":"Elgon Yes Smooth Liss Forever Mask","description":"\u003cp\u003e Liss Forever is an anti-frizz mask for unruly, unruly hair. It deeply nourishes, leaving hair incredibly soft, tangle-free, and manageable. Formulated with only select, essential ingredients, it is enriched with \u003cstrong\u003eUltra-Sleek Biocomplex\u003c\/strong\u003e , a blend of biotechnological and upcycled active ingredients derived from organic chestnuts and hyper-fermented rice water, which, working synergistically, create a protective film on the hair, shielding it from humidity.\u003c\/p\u003e\n\n\u003cp\u003e Packaging made entirely from recycled plastic, label in OPB, i.e. at risk of ending up in the oceans.\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e after cleansing your hair with \u003ca href=\"https:\/\/www.hairesia.it\/products\/elgon-yes-smooth-super-control-shampoo\" title=\"Elgon yes smooth super control shampoo\" rel=\"noopener\" target=\"_blank\"\u003eSuper Control Shampoo\u003c\/a\u003e , apply the mask to the ends and lengths, leave on for up to 5 minutes, then rinse thoroughly.\u003c\/p\u003e","brand":"Elgon","offers":[{"title":"250ML","offer_id":47280018227525,"sku":"","price":16.9,"currency_code":"EUR","in_stock":true},{"title":"500ML","offer_id":54470189285701,"sku":"","price":24.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/files\/elgon-yes-smooth-forever-liss-mask.jpg?v=1699444674"},{"product_id":"elgon-yes-smooth-magic-coat-spray","title":"Elgon Yes Smooth Magic Coat Spray","description":"\u003cp\u003e Magic Coat is an ultra-lightweight, anti-frizz smoothing spray for frizzy and unruly hair. It seals the hair in an impalpable way, leaving it super silky and shiny. Its ultra-lightweight texture perfectly smoothes the hair fiber while protecting it from heat sources, making styling easier even in humid conditions.\u003c\/p\u003e\n\n \u003cp\u003eIts special formula, made with only selected and essential ingredients, is enriched with the \u003cstrong\u003eUltra-Sleek\u003c\/strong\u003e complex, a mix of biotechnological and upcycling active ingredients from organic chestnuts and hyper-fermented rice water which, acting in synergy, create a protective film on the hair, preventing humidity from penetrating.\u003c\/p\u003e\n\n\u003cp\u003e Packaging made entirely of recycled plastic, label in OPB, at risk of ending up in the oceans.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e On wet hair, after applying Yes Smooth \u003ca href=\"https:\/\/www.hairesia.it\/products\/elgon-yes-smooth-so-sleek-conditioner\" title=\"elgon yes smooth so sleek conditioner\" rel=\"noopener\" target=\"_blank\"\u003econditioner\u003c\/a\u003e or \u003ca href=\"https:\/\/www.hairesia.it\/products\/elgon-yes-smooth-liss-forever-mask\" title=\"Elgon yes smooth liss forever mask\" rel=\"noopener\" target=\"_blank\"\u003emask\u003c\/a\u003e , spray the spray onto lengths and ends. Proceed with drying and styling without rinsing.\u003c\/p\u003e","brand":"Elgon","offers":[{"title":"200ML","offer_id":47280040673605,"sku":"","price":14.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/files\/elgon-yes-smooth-magic-coat-spray.jpg?v=1699444851"},{"product_id":"retro-upgrade-piastra-rup-114c-ker","title":"Retro Upgrade Plate RUP-114C\/KER","description":"\u003cp\u003eThe Rup-114C\/KER is a new generation professional straightener designed to offer top-of-the-range results while fully respecting hair health.\u003c\/p\u003e\n\n\u003cp\u003e Thanks to the special \u003cstrong\u003ekeratin and argan oil\u003c\/strong\u003e coating on the plates, every stroke is extremely smooth and gentle. The infrared heat is stabilized by a latest-generation thermal chip, allowing it to reach and maintain a stable temperature quickly.\u003c\/p\u003e\n\n\u003cp\u003e The plate is also equipped with \u003cstrong\u003eionic orientation\u003c\/strong\u003e and nano silver coating, which orient the hair eliminating the annoying frizz effect while allowing the elimination of bacteria from the hair's surface.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eCharacteristics:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Tourmaline ceramic plates\u003c\/li\u003e\n\n\u003cli\u003e Nano silver coating with added Keratin and Argan oil\u003c\/li\u003e\n\n\u003cli\u003e Infrared technology that prevents hair dehydration\u003c\/li\u003e\n\n\u003cli\u003e Ionic orientation\u003c\/li\u003e\n\n\u003cli\u003e PTC temperature stabilizer\u003c\/li\u003e\n\n \u003cli\u003eMax temperature 230° adjustable on 5 pre-set levels\u003c\/li\u003e\n\n\u003cli\u003e Automatic safety shut-off after 60''\u003c\/li\u003e\n\n\u003cli\u003e 360° swivel cable, 3 meters long\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003c\/p\u003e","brand":"Retrò","offers":[{"title":"Black","offer_id":47385804079429,"sku":"D010800000168","price":99.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/files\/retro-upgrade-piastra-rup-114cker.jpg?v=1701688903"},{"product_id":"retro-upgrade-piastra-rup-252c-ka","title":"Retro Upgrade Plate RUP-252C\/KA","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe RUP-252C\/KA Retro upgrade straightener is a technological marvel capable of producing gentle heat that leaves hair soft and silky. The tourmaline ceramic plates are coated with nano silver particles, \u003cstrong\u003ekeratin and Argan oil\u003c\/strong\u003e, to restore new strength and shine to dry, fragile and brittle hair. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eEquipped with ionic orientation and a \u003cstrong\u003ePTC\u003c\/strong\u003e stabilizer, it reaches a maximum temperature of 230° in a short time, maintaining it constantly, thus avoiding thermal stress. The result is straight, healthy and visibly luminous hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTourmaline ceramic plates coated with Keratin and Argan oil\u003c\/li\u003e\n\u003cli\u003eInfrared technology, ionic orientation\u003c\/li\u003e\n\u003cli\u003eNano silver coating that purifies the surface from bacteria\u003c\/li\u003e\n\u003cli\u003ePTC temperature stabilizer\u003c\/li\u003e\n\u003cli\u003eMax temperature 230°, six pre-set levels\u003c\/li\u003e\n\u003cli\u003eAutomatic switch-off after 60'', plate lock\u003c\/li\u003e\n\u003cli\u003e360° swivel cord three meters long\u003c\/li\u003e\n\u003cli\u003ePlate dimensions: 2.5x10cm\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Retrò","offers":[{"title":"Black","offer_id":47385929122117,"sku":"D010800000218","price":110.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/files\/retro-upgrade-piastra-rup-252cka.jpg?v=1701689816"},{"product_id":"retro-upgrade-piastra-rup-g61c-a","title":"Retro Upgrade Plate Rup-G61C\/A","description":"\u003cp\u003e \u003cspan\u003eThe Rup-G61C\/A straightener is a versatile and reliable solution for achieving exceptional results on long, thick hair. Featuring \u003cstrong\u003eargan oil\u003c\/strong\u003e -coated plates, this straightener not only tames stubborn frizz but also adds strength and shine to dry, brittle, and damaged hair.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eThanks to its ergonomic design and perfect smoothness, it guarantees visible results from the first use.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eCharacteristics:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Maximum temperature 250°\u003c\/li\u003e\n\n\u003cli\u003e Automatic shutdown after 60 minutes of non-use\u003c\/li\u003e\n\n\u003cli\u003e MCH Temperature Stabilizer\u003c\/li\u003e\n\n\u003cli\u003e 6 pre-set temperature levels\u003c\/li\u003e\n\n\u003cli\u003e Ionically oriented tourmaline plates coated with Argan oil and keratin\u003c\/li\u003e\n\n\u003cli\u003e Plate size: 3.8 x 9 cm\u003c\/li\u003e\n\n\u003cli\u003e 360° swivel cable, 3 meters long\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Retrò","offers":[{"title":"Black","offer_id":48243681198405,"sku":"D010800000233","price":75.9,"currency_code":"EUR","in_stock":false},{"title":"Green","offer_id":48243681231173,"sku":"D010800000234","price":75.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/files\/retro-upgrade-Rup-G61C-nero.jpg?v=1769765167"},{"product_id":"retro-specific-flat-hair-treatment-infusion","title":"Retrò Specific Flat Hair 04 Treatment Infusion","description":"\u003cp\u003e Silk Protein Treatment Infusion is a lifting treatment for frizzy and wavy hair. It protects hair and creates a thin, invisible film that adds shine and enhances color.\u003c\/p\u003e\n\n\u003cp\u003e The laminating action protects hair from humidity and the elements. Visible effect from the first use. Apply before styling to protect hair from heat.\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply a few drops to wet and\/or towel-dried hair, then work the product into the lengths and ends. Style without rinsing.\u003c\/p\u003e","brand":"Retrò","offers":[{"title":"100ML","offer_id":53722246349125,"sku":"D010200000534","price":14.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/files\/retro-flat-hair-treatment-infusion-04.jpg?v=1733488002"},{"product_id":"retro-upgrade-piastra-rup-242cka","title":"Retro Upgrade Plate RUP-242C\/KA","description":"\u003cp\u003e The new nano silver straightener is the top of the Retrò.upgrade range. Equipped with the best technology, it has an attractive design and boasts extremely high performance. Adjustable temperature from 130° to 230° with \u003cstrong\u003e6 pre-set levels\u003c\/strong\u003e . It reaches the maximum temperature of 230° in less than a minute. LED display and automatic shut-off when not in use ensure maximum safety. Its special laser coating offers minimal external heating to ensure maximum user comfort. Thanks to the new plate coating technology with added \u003cstrong\u003eargan\u003c\/strong\u003e oil, the Retrò.upgrade straighteners take care of your hair use after use. Tourmaline plate with argan oil.\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cstrong\u003eCharacteristics:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n \u003cli\u003eTourmaline ceramic plates coated with keratin and argan oil\u003c\/li\u003e\n\n\u003cli\u003e Infrared technology, ionic orientation\u003c\/li\u003e\n\n\u003cli\u003e Nano silver coating that purifies the surface from bacteria\u003c\/li\u003e\n\n\u003cli\u003e PTC temperature stabilizer\u003c\/li\u003e\n\n\u003cli\u003e Max temperature 230°, six pre-set levels\u003c\/li\u003e\n\n\u003cli\u003e 60'' automatic shut-off, plate lock\u003c\/li\u003e\n\n\u003cli\u003e Three-meter long 360° swivel cable\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Retrò","offers":[{"title":"Black","offer_id":53723223097669,"sku":"D010800000219","price":90.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/files\/retro-upgrade-piastra-rup-242-cka.jpg?v=1744296938"},{"product_id":"affixx-4-silk-anti-frizz-fluid","title":"Elgon Affixx 4 Silk Anti-Frizz Fluid","description":"\u003cp\u003e Affixx 4 Silk Anti-Frizz Fluid is the new lightweight fluid formulated to combat frizz and give silky softness to even the most unruly hair. Ideal for dry, dull, or unmanageable hair, it envelops the hair fiber with a smoothing film that tames frizz, leaving hair shiny, manageable, and incredibly smooth to the touch. The formula is enriched with \u003cstrong\u003eVitality Shield Complex\u003c\/strong\u003e , which protects hair from thermal, environmental, and mechanical stress, while mullein extract enhances its natural shine. All accompanied by a floral and fruity fragrance that makes the experience of use pleasantly sensorial.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eWhy choose it?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e ✔ Instant and long-lasting anti-frizz action\u003c\/p\u003e\n\n\u003cp\u003e ✔ Light texture (4\/100), non-greasy and invisible\u003c\/p\u003e\n\n\u003cp\u003e ✔ Ideal for dry, frizzy or treated hair\u003c\/p\u003e\n\n \u003cp\u003e✔ With Vitality Shield Complex and mullein extract\u003c\/p\u003e\n\n\u003cp\u003e ✔ Delicate and enveloping floral-fruity fragrance\u003c\/p\u003e\n\n\u003cp\u003e For silky, manageable and visibly healthier hair – with a touch of extra shine.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e On towel-dried hair, apply a small amount of product to the lengths, comb and proceed with the desired styling.\u003c\/p\u003e","brand":"Elgon","offers":[{"title":"200ML","offer_id":54576377725253,"sku":"PID0105000019","price":15.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/files\/elgon-affixx-4-silk-anti-frizz-fluid.jpg?v=1744799381"},{"product_id":"retro-upgrade-piastra-a-vapore-rup-133-keratina-argan-copia","title":"Retro.upgrade Excelsa Cold Steam Plate RUP-A966","description":"\u003cp\u003e Discover the new professional cold steam straightener from Retrò Upgrade, designed to revolutionize the world of styling. Equipped with cutting-edge technology, it combines effectiveness and gentleness, offering smooth, shiny, and long-lasting results, without stressing your hair.\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eCoolMist Technology\u003c\/strong\u003e – The cool steam that makes the difference. Thanks to nearly 2 million high-frequency vibrations per second, the straightener emits not hot steam, but an ultra-fine, cool mist (9 μm) that hydrates and smoothes hair as it passes, preventing heat damage and leaving hair soft and silky.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eDualFlex Plates\u003c\/strong\u003e – Maximum grip, maximum precision. The double-bladed upper plates adapt perfectly to the hair, ensuring uniform and controlled straightening, improved steam distribution, faster styling, and reduced stress on the hair fiber.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eActive Ion Negative\u003c\/strong\u003e – Shiny, manageable, and protected hair. Built-in ionic vents release negative ions that seal cuticles, combat frizz, eliminate static, and reduce moisture loss.\u003c\/p\u003e\n\n \u003cp\u003eThe result? A defined, long-lasting, and radiant blow-dry, even in humid conditions.\u003c\/p\u003e\n\n\u003cp\u003e Technical Specifications:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e CoolMist technology with ultra-fine cold mist\u003c\/li\u003e\n\n\u003cli\u003e DualFlex plates with mobile slats\u003c\/li\u003e\n\n\u003cli\u003e Emission of active negative ions\u003c\/li\u003e\n\n\u003cli\u003e Ergonomic, modern and lightweight design\u003c\/li\u003e\n\n\u003cli\u003e Ideal for professional and advanced home use\u003c\/li\u003e\n\n\u003cli\u003e Adjustable temperature up to 230°\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Retrò","offers":[{"title":"Blue","offer_id":55708338848069,"sku":"D010800000240","price":115.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/files\/retro-upgrade-excelsa-piastra-a-apore-freddo-rup-a966.jpg?v=1758536018"},{"product_id":"mood-03-heat-defender","title":"Mood 03 Heat Defender","description":"\u003cp\u003e \u003cstrong\u003eThermal protective hair spray.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e MOOD's 03 Heat Defender is a professional spray treatment designed to protect hair from the damaging effects of heat from blow dryers, straighteners, and heat tools. Thanks to heat-protective and nourishing ingredients, it forms a protective barrier that reduces the risk of breakage, dryness, and styling damage, keeping the hair fiber soft, shiny, and protected.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eMain features:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n \u003cli\u003eAdvanced heat protection, ideal before using hair dryers, straighteners or curling irons.\u003c\/li\u003e\n\n\u003cli\u003e Reduces heat damage, dryness and hair fiber breakage.\u003c\/li\u003e\n\n\u003cli\u003e It gives softness, shine and combability without weighing down the hair.\u003c\/li\u003e\n\n\u003cli\u003e Light and easily spreadable texture – does not grease or leave residue.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eIdeal for:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Hair frequently styled with a hairdryer or straightener.\u003c\/li\u003e\n\n\u003cli\u003e Sensitized, fragile or chemically treated hair that requires thermal protection.\u003c\/li\u003e\n\n\u003cli\u003e Users who want to maintain the health and shine of their hair despite frequent styling.\u003c\/li\u003e\n\n\u003cli\u003e Dry or dull hair that wants a soft and protected finish.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e Spray onto towel-dried or slightly damp hair before drying or using a straightener. Distribute evenly throughout hair, comb if necessary, then proceed with drying or heat styling.\u003c\/p\u003e","brand":"Mood","offers":[{"title":"200ML","offer_id":56553692135749,"sku":"PID0202000110","price":11.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/files\/mood-03-heat-defender-200.jpg?v=1764933829"},{"product_id":"mood-13-frizz-controller","title":"Mood 13 Frizz Controller","description":"\u003cp\u003e \u003cstrong\u003eAnti-frizz cream and protection against humidity and heat.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e Mood's Frizz Controller is a lightweight, professional cream designed to tame frizz and protect hair from humidity and heat stress. Thanks to a blend of next-generation film-forming agents and silicones in the \u003cstrong\u003eHair Bodyguard\u003c\/strong\u003e complex, it creates a protective veil that keeps hair soft, smooth, and easy to comb, even in high humidity.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eMain features:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n \u003cli\u003eAnti-frizz and anti-humidity action — tame unruly and frizz-prone hair.\u003c\/li\u003e\n\n\u003cli\u003e Protective film against heat and heat tools (hair dryers, straighteners), protecting up to ~220 °C.\u003c\/li\u003e\n\n\u003cli\u003e Soft, shiny and easy-to-comb hair, even after frequent treatments or styling.\u003c\/li\u003e\n\n\u003cli\u003e Light texture that does not weigh down the hair: ideal even for fine or fragile hair.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eIdeal for:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Hair prone to frizz, flyaways, or unruly hair, especially in humid conditions.\u003c\/li\u003e\n\n\u003cli\u003e Stressed, bleached, sensitized or chemically treated hair that needs protection and detangling.\u003c\/li\u003e\n\n\u003cli\u003e Hair that tends to dry out, damaged ends, or split ends after styling or heat.\u003c\/li\u003e\n\n\u003cli\u003e Users who frequently use hair dryers or straighteners and want to protect the hair fiber while maintaining softness and shine.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eRecommended use:\u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp\u003eOn wet, towel-dried hair, apply an appropriate amount of cream (5 to 15 ml depending on length and density). Comb to distribute the product evenly and proceed with drying or styling as desired.\u003c\/p\u003e","brand":"Mood","offers":[{"title":"150ML","offer_id":56553832251717,"sku":"PID0202000109","price":13.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/files\/mood-13-frizz-controller.jpg?v=1764935218"},{"product_id":"mood-14-get-ready","title":"Mood 14 Get Ready Spray","description":"\u003cp\u003e \u003cstrong\u003eDisciplining and heat-protective spray for quick styling.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e Get Ready Spray by MOOD is a leave-in spray designed to facilitate styling, reduce drying time, and protect hair from heat and mechanical stress. 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Comb through to distribute the product evenly, then proceed with drying or styling (blow-drying, straightening, blow-drying). Do not rinse.\u003c\/p\u003e","brand":"Mood","offers":[{"title":"200ML","offer_id":56553851978053,"sku":"PID0202000127","price":14.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/files\/mood-14-get-ready-200.jpg?v=1764935474"},{"product_id":"mood-keratin-cream-2-in-2","title":"Mood Keratin Cream 2 in 1","description":"\u003cp\u003e \u003cstrong\u003e2-in-1 keratin cream to nourish, tame and protect hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eMOOD\u003c\/strong\u003e 's \u003cstrong\u003eKERATIN 2IN1 CREAM\u003c\/strong\u003e is a multifunctional professional cream designed to offer \u003cstrong\u003etreatment and styling\u003c\/strong\u003e in a single step. 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