{"title":"Best seller","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe most loved and re-purchased products by our customers. \u003c\/p\u003e\n\u003cp\u003eProfessional quality, visible results, and salon performance\u003c\/p\u003e","products":[{"product_id":"retro-specific-expert-liss-rephair-termoattivatore","title":"Retrò Specific Expert Liss RepHair Heat Protector","description":"\u003cp\u003e Thermo-active restructuring treatment from the RepHair Expert Liss line, whose laminating action creates a shield that covers the fiber and prolongs the repairing action.\u003c\/p\u003e\n\n\u003cp\u003e It aids styling and protects the scalp from blow-drying and straightening, for soft, shiny results in just minutes. For even better results, use with RepHair shampoo and conditioner.\u003cbr data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to damp hair without rinsing. Distribute evenly and proceed with drying and\/or styling.\u003c\/p\u003e","brand":"Retrò","offers":[{"title":"100ML","offer_id":40251219083472,"sku":"D010200000500","price":13.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/files\/retro-specific-expert-liss-termoattivatore.jpg?v=1726218437"},{"product_id":"retr-professional-rephair-plastica-capillare-maschera","title":"Retrò Professional RepHair Plastic Capillary Reconstructing Mask","description":"\u003cp\u003e \u003cspan data-mce-fragment=\"1\"\u003eRepHair hair plastic is a repairing mask with a rich formulation that seals the hair cuticles, promoting the internal reconstruction process.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e Thanks to its emollient and detangling action, it leaves hair silky, supple, and full-bodied. It promotes hair reconstruction. For even better results, it is recommended to use it in conjunction with the Rephair shampoo.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e \u003cspan data-mce-fragment=\"1\"\u003eAfter shampooing, apply to wet hair, massaging along the lengths and ends in the direction of the cuticle. Leave on for 7-8 minutes and rinse.\u003c\/span\u003e\u003c\/p\u003e","brand":"Retrò","offers":[{"title":"250ML","offer_id":40251341865168,"sku":"D010200000498","price":12.0,"currency_code":"EUR","in_stock":true},{"title":"500ML","offer_id":40251341963472,"sku":"D010200000501","price":17.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/files\/retro-professional-rep-hair-plastica-capillare-maschera-1.jpg?v=1726230719"},{"product_id":"retro-specific-rephair-silk-cream","title":"RETRO 'REPHAIR SILK CREAM","description":"\u003cp\u003e \u003cstrong\u003eInstant, leave-in reconstructive treatment: visibly silky, shiny and protected hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp\u003eThe Silk Cream from the RepHair line by Retrò Specific is a concentrated fluid cream designed for damaged, sensitized, or treated hair. Thanks to silk proteins and an emulsifying gel formula, it creates a protective film on the hair shaft, rebuilds damaged ends, and adds softness and shine without weighing hair down.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eMain features:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Concentrated leave-in emulgel: can be applied to wet or dry hair.\u003c\/li\u003e\n\n\u003cli\u003e Formula enriched with silk proteins and light silicones, which help repair the hair fiber and seal damaged ends.\u003c\/li\u003e\n\n\u003cli\u003e It gives immediate shine, silky consistency and a defined texture, without a “heavy” effect.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eIdeal for:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Treated, bleached or highlighted hair with damaged ends, dullness or loss of elasticity.\u003c\/li\u003e\n\n\u003cli\u003e Users who want a “quick care” product to use between services to keep their hair healthy.\u003c\/li\u003e\n\n \u003cli\u003eSalons that want to offer an add-on product to recommend to customers after color or straightening services, encouraging loyalty and upsells.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e Wash hair with your usual shampoo and pat dry. Apply a small amount of Silk Cream to lengths and ends (or all over if necessary), distributing evenly with your hands or a comb. Leave on for about 5 minutes and do not rinse. Proceed with drying or styling as usual.\u003c\/p\u003e\n\n\u003cp\u003e It can also be used on dry hair for a “touch-up” effect.\u003c\/p\u003e","brand":"Retrò","offers":[{"title":"150ML","offer_id":40251646116048,"sku":"D010200000079","price":11.9,"currency_code":"EUR","in_stock":true},{"title":"250ML","offer_id":40251646181584,"sku":"D010200000725","price":14.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/files\/retro-rephair-silk-cream-150.jpg?v=1776243056"},{"product_id":"retro-specific-rephair-silk-cream-keratin-plus","title":"RETRO 'SILK CREAM PLUS","description":"\u003cp\u003eInstant, leave-in keratin conditioner. New formula enriched with mullein plants that add shine and brilliance from the first applications.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eBenefits:\u003c\/strong\u003e Ideal for all hair types, it deeply nourishes without weighing down, providing instant softness and extraordinary shine. Silky touch. Protects hair from heat sources.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e After shampooing, towel-dry hair and apply a small amount of cream with your hands. Sprinkle over lengths and ends and comb through.\u003c\/p\u003e","brand":"Retrò","offers":[{"title":"100ML","offer_id":48428731334981,"sku":"D010200000641","price":12.5,"currency_code":"EUR","in_stock":true},{"title":"150ML","offer_id":40251828240592,"sku":"D010200000596","price":15.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/products\/retro-specific-rephair-silk-cream-keratin-plus.jpg?v=1675424800"},{"product_id":"retro-specific-terapy-hair-shampoo-anticaduta","title":"Retrò Specific Terapy Hair Anti-Hair Loss Shampoo","description":"\u003cp\u003e Anti-hair loss shampoo specifically formulated to combat hair loss. Thanks to its formula, rich in select ingredients such as plant-based extracts, amino acids, and vitamins, regular use stimulates the hair's natural growth cycle.\u003c\/p\u003e\n\n \u003cp\u003eNourishes, cleanses, and thickens hair, restoring volume and tone. Ideal for fine hair that breaks easily when brushed or blow-dried. Stimulates the scalp from the first application, leaving hair looking stronger in just a few weeks.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to wet hair, gently massaging the scalp for a couple of minutes, then rinse. Repeat to cleanse the lengths and ends, leave on for 2-3 minutes, and then rinse.\u003c\/p\u003e","brand":"Retrò","offers":[{"title":"250ML","offer_id":40255963136208,"sku":"D010200000560","price":10.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/files\/retro-therapy-shampoo-anticaduta-250.jpg?v=1779782870"},{"product_id":"retro-specific-terapy-hair-shampoo-seboequilibrante","title":"Retrò Specific Terapy Hair Sebum-balancing Anti-dandruff Shampoo","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003eSpecifically formulated to combat\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003escalp blemishes\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003e.\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003eRetro\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003e.\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003especific\u003c\/span\u003e TerapyHair \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003enormalizing\u003c\/span\u003e anti- \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003edandruff\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003eshampoo,\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003ethanks\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003eto\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003ethe\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003ecomplex\u003c\/span\u003e based \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003eon\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003eginger,\u003c\/span\u003e incense and red vine \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003e,\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003ehelps regulate\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003emicroflora imbalances without altering the\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003epositive\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003ebacterial\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003eflora\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003eThe presence of the \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003enatural\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003ecomplex\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003ebased\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003eon\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003eblack pepper and\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003einga\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003ealba, thanks to its\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003esoothing\u003c\/span\u003e and purifying properties \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003e,\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003ehelps reduce the\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003eappearance\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003eof\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003edandruff\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003eApply to\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003ewet\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003ehair\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003e,\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003emassage\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003egently and rinse\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003e. In the\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003esecond step, cleanse the\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003eentire\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003elength\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003eand\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003eleave on for\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003e2\/3\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003eminutes and\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003erinse.\u003c\/span\u003e\u003c\/p\u003e","brand":"Retrò","offers":[{"title":"250ML","offer_id":40256041255120,"sku":"D010200000562","price":11.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/products\/retro-specific-terapy-hair-shampoo-normalizzante-antiforfora.jpg?v=1671489672"},{"product_id":"retro-specific-terapy-hair-shampoo-silver-antigiallo","title":"Retrò Specific Color Hair Shampoo Silver Anti-yellow","description":"\u003cp\u003eSpecifically formulated for white, gray and blonde hair, Retrò.specific Color hair Shampoo Silver eliminates unwanted yellowish tones.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eBenefits:\u003c\/strong\u003e Its formula deeply nourishes hair, leaving it silky and shiny. Also suitable for men.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply an appropriate amount to wet hair, massaging gently. Leave the product on for up to 5-6 minutes. Rinse thoroughly and repeat if necessary.\u003cbr\u003e\u003c\/p\u003e","brand":"Retrò","offers":[{"title":"250ML","offer_id":40256103252176,"sku":"D010200000561","price":11.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/files\/retro-specific-terapyhair-shampoo-silver-antigiallo.jpg?v=1726222073"},{"product_id":"retro-professional-rephair-stop-color-shampoo","title":"Retrò Professional RepHair Stop Color Shampoo After Color","description":"\u003cp\u003e Stop Color Shampoo is the ideal post-color treatment, designed to lock in and prolong the life of color, keeping hair soft and shiny. Thanks to its gentle and balanced formula, it helps seal the cuticle, protecting the hair fiber and preventing premature fading.\u003c\/p\u003e\n\n \u003cp\u003eEnriched with hydrating and antioxidant ingredients, such as \u003cstrong\u003equinoa\u003c\/strong\u003e , this shampoo also neutralizes alkaline residues from color treatment, preserving color brilliance and vibrancy from the first application. Its creamy texture gently cleanses, respecting the hair structure and leaving it silky, strong, and protected.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eWhy choose it?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e ✔ Fixes and prolongs the duration of the color\u003c\/p\u003e\n\n\u003cp\u003e ✔ Neutralizes post-coloring chemical residues\u003c\/p\u003e\n\n\u003cp\u003e ✔ Gives brightness and protects against fading\u003c\/p\u003e\n\n\u003cp\u003e ✔ Hydrates and nourishes without weighing down\u003c\/p\u003e\n\n\u003cp\u003e ✔ Gently cleanses, leaving hair soft and silky\u003c\/p\u003e\n\n\u003cp\u003e For consistently intense and brilliant color, with healthy and protected hair!\u003c\/p\u003e","brand":"Retrò","offers":[{"title":"250ML","offer_id":40256260243664,"sku":"D010200000615","price":15.0,"currency_code":"EUR","in_stock":true},{"title":"1000ML","offer_id":40256260309200,"sku":"D010200000658","price":18.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/products\/retro-stop-color-shampoo-dopo-colore-250ml.jpg?v=1671489470"},{"product_id":"retro-specific-rephair-stop-color-conditioner","title":"Retrò Specific RepHair Stop Color Conditioner After Color","description":"\u003cp\u003e Retrò Specific RepHair Stop Color Conditioner is the ideal conditioner for protecting and prolonging the life of color, leaving hair soft, shiny, and silky. Its advanced formula helps seal the cuticle after coloring, preserving the intensity and brilliance of pigments over time.\u003c\/p\u003e\n\n \u003cp\u003eEnriched with hydrating and antioxidant agents, such as \u003cstrong\u003equinoa\u003c\/strong\u003e , this conditioner nourishes the hair fiber, restores its natural balance, and combats fading caused by frequent washing, the sun, and external agents. Its creamy texture effectively detangles hair without weighing it down, making it easier to comb and visibly healthier.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eWhy choose it?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e ✔ Fixes and protects the color, prolonging its duration\u003c\/p\u003e\n\n\u003cp\u003e ✔ Gives shine and intensifies reflections\u003c\/p\u003e\n\n\u003cp\u003e ✔ Hydrates and nourishes the hair fiber without weighing it down\u003c\/p\u003e\n\n\u003cp\u003e ✔ Detangles and softens for silky and manageable hair\u003c\/p\u003e\n\n\u003cp\u003e ✔ Helps keep color vibrant and bright longer\u003c\/p\u003e\n\n\u003cp\u003e For colored hair that's always soft, healthy, and full of vitality!\u003c\/p\u003e","brand":"Retrò","offers":[{"title":"250ML","offer_id":40256354091216,"sku":"D010200000616","price":14.0,"currency_code":"EUR","in_stock":true},{"title":"1000ML","offer_id":40256354123984,"sku":"D010200000659","price":20.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/products\/retro-specific-rephair-stop-color-conditioner-250.jpg?v=1743160963"},{"product_id":"retro-professional-rephair-color-maschera","title":"Retro Professional RepHair Color After Color Mask","description":"\u003cp\u003eThe After Color Mask is an intensive treatment designed to protect, nourish, and prolong the life of color, keeping hair soft, shiny, and healthy. Its rich, creamy formula envelops the hair fiber, helping seal in pigments and prevent fading caused by frequent washing and external agents.\u003c\/p\u003e\n\n\u003cp\u003e Thanks to the presence of hydrating and antioxidant active ingredients, this mask strengthens and restructures hair, counteracting dryness and post-color brittleness. After each use, hair will be softer, silkier, and easier to comb, with intense, vibrant color lasting longer.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eWhy choose it?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e ✔ Deeply nourishes and protects the color\u003c\/p\u003e\n\n\u003cp\u003e ✔ Helps seal pigments into the hair fiber\u003c\/p\u003e\n\n\u003cp\u003e ✔ Prevents fading and maintains bright highlights\u003c\/p\u003e\n\n\u003cp\u003e ✔ Gives softness and silkiness without weighing down\u003c\/p\u003e\n\n\u003cp\u003e ✔ Strengthens and restructures colored and treated hair. The secret to intense color and always healthy, shiny hair!\u003c\/p\u003e","brand":"Retrò","offers":[{"title":"250ML","offer_id":43258863222992,"sku":"D010200000589","price":13.99,"currency_code":"EUR","in_stock":true},{"title":"500ML","offer_id":40256443580624,"sku":"8029209241542","price":21.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/products\/retro-professional-rephair-maschera-dopo-colore.jpg?v=1743161796"},{"product_id":"retro-specific-flat-hair-shampoo","title":"Retrò Specific FlatHair Shampoo Straight Hair","description":"\u003cp\u003eSpecifically formulated for straight hair, Retrò.specific Flat Hair Shampoo for straight hair, thanks to its instant emollient action and silk proteins, enhances natural smoothness. The laminating action protects the hair from humidity, enhancing its smoothness.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to wet hair, massage gently, and rinse. On the second pass, also cleanse the lengths and ends, leave on for 2-3 minutes, and rinse.\u003c\/p\u003e","brand":"Retrò","offers":[{"title":"250ML","offer_id":40256526942416,"sku":"D010200000563","price":10.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/products\/retro-specific-flat-hair-shampoo-capelli-lisci.jpg?v=1671489254"},{"product_id":"retro-specific-flathair-conditioner","title":"Retrò Specific FlatHair Conditioner for Straight Hair","description":"\u003cp\u003e Formulated specifically for straight hair, Retrò.specific Flat Hair Conditioner for straight hair is a rinse-out conditioning treatment that provides the right amount of hydration to the hair shaft.\u003cstrong data-mce-fragment=\"1\"\u003e \u003c\/strong\u003eDetangles hair and controls volume. Adds body and shine.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use:\u003cem\u003e \u003c\/em\u003e\u003c\/strong\u003eAfter using Retrò.specific Flat Hair shampoo, apply to damp hair. Leave on for 5-10 minutes and rinse thoroughly.\u003c\/p\u003e","brand":"Retrò","offers":[{"title":"250ML","offer_id":40256561348816,"sku":"D010200000566","price":11.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/products\/retro-conditioner-flat-hair.jpg?v=1673609938"},{"product_id":"retro-specific-curl-hair-shampoo","title":"Retrò Specific CurlHair Shampoo Curly Hair","description":"\u003cp\u003eSpecifically formulated for curly and wavy hair, Retrò.specific Curl Hair Shampoo for Curly Hair gently cleanses, adding hydration and elasticity while reducing frizz. The formula is enriched with vegetable glycerin and hydrolyzed quinoa extract.\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to wet hair, massage gently, and rinse. On the second pass, also cleanse the lengths and ends, leave on for 2-3 minutes, and rinse.\u003c\/p\u003e","brand":"Retrò","offers":[{"title":"250ML","offer_id":40256702185680,"sku":"D010200000564","price":9.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/products\/retro-curl-hair-shampoo-ricci.jpg?v=1671304584"},{"product_id":"retro-professional-playhair-rise-up-dust","title":"Retrò Professional PlayHair Rise Up Dust Extra Volumising Powder","description":"\u003cp\u003eExtreme volume and instant texture, without weighing hair down. Retrò Professional's Rise Up Dust is an extra-volumizing texturizing powder designed to add body and support to even the finest, flattest hair. Ideal for creating lifted roots, tousled looks, or messy effects with a light yet firm hold.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eMain features:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Ultra-light powder: does not weigh down and blends with the hair\u003c\/li\u003e\n\n\u003cli\u003e Immediate volume effect: lifts the roots and gives thickness to the hair\u003c\/li\u003e\n\n\u003cli\u003e Texturizing: perfect for messy, up-dos or structured styling\u003c\/li\u003e\n\n\u003cli\u003e Natural matte finish: no shiny or greasy effect\u003c\/li\u003e\n\n\u003cli\u003e No visible residue: invisible even on dark hair\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eIdeal for:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Fine, flat or lifeless hair\u003c\/li\u003e\n\n\u003cli\u003e Voluminous styling, updos and catwalk hairstyles\u003c\/li\u003e\n\n\u003cli\u003e Quick touch-ups and last-minute looks\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply directly to dry roots and massage with your fingers to activate volume. For a more structured effect, distribute evenly throughout the lengths.\u003c\/p\u003e","brand":"Retrò","offers":[{"title":"60ML","offer_id":40256816578768,"sku":"D010200000577","price":16.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/products\/retro-professiona-playhair-rise-up-dust.jpg?v=1675778846"},{"product_id":"retro-specific-playhair-lacca-spray-ecologica-extraforte","title":"Retrò Specific PlayHair Extra Strong Ecological Spray Hairspray","description":"\u003cp\u003e This Eco-Friendly, Gas-Free Volumizing Hairspray provides strong hold and holds even the most structured hairstyles, adding volume and shine without leaving residue. It removes easily with a few brush strokes. Humidity-resistant.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eDirections for use:\u003c\/strong\u003e Spray about 15 cm from the hair in a directional manner for a stronger hold on the affected area, spray at 30 cm to finalize the hairstyle.\u003c\/p\u003e","brand":"Retrò","offers":[{"title":"300ML","offer_id":40256981401808,"sku":"D010200000045","price":10.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/files\/retro-specific-playhair-lacca-spray-ecologica-extraforte.jpg?v=1750237558"},{"product_id":"retro-specific-playhair-lacca-spray-fissaggio-forte","title":"Retrò Specific PlayHair Strong Hold Spray Lacquer","description":"\u003cp\u003e Spray hairspray that holds even the most demanding hairstyles for a long time without leaving any residue. Its strong hold ensures a high performance. It removes easily with a few brush strokes. Humidity-resistant.\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eDirections for use:\u003c\/strong\u003e Spray about 15 cm from the hair in a directional manner for a stronger hold on the affected area, spray at 30 cm to finalize the hairstyle.\u003c\/p\u003e","brand":"Retrò","offers":[{"title":"500ML","offer_id":40257051001040,"sku":"D010200000047","price":8.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/files\/retro-specific-playhair-lacca-spray.jpg?v=1726821052"},{"product_id":"retro-specific-playhair-mousse-forte","title":"RETRO 'STRONG MOUSSE","description":"\u003cp\u003e Medium-hold styling mousse. Ideal for soft, natural hairstyles. Provides long-lasting softness and volume with anti-frizz action.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e Distribute through damp hair, dry naturally or with a diffuser, and style. Shake well before use.\u003c\/p\u003e","brand":"Retrò","offers":[{"title":"300ML","offer_id":40257078755536,"sku":"D010200000299","price":10.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/products\/retro-specific-playhair-mousse-forte.jpg?v=1675804374"},{"product_id":"retro-specific-lookhair-water-wax-energy-strong-plus","title":"RETRO 'WAX WATER WAX MANGO","description":"\u003cp\u003e A glossy wax that sculpts, defines, and illuminates hair without weighing it down. Mango scent.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e Soften a small amount of wax between your hands and distribute it throughout your locks, starting from the roots and working your way to the ends. Apply to damp hair for a wet look, or to dry hair to sculpt and define your hairstyle.\u003c\/p\u003e","brand":"Retrò","offers":[{"title":"100ML","offer_id":40257191903440,"sku":"D010200000091","price":9.0,"currency_code":"EUR","in_stock":false},{"title":"250ML","offer_id":40257191936208,"sku":"D010200000093","price":16.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/products\/retro-specific-lookhair-water-wax-energy-mango-100ml.jpg?v=1675805371"},{"product_id":"retro-professional-lookhair-gel-mango-forte","title":"RETRO 'GEL MANGO STRONG","description":"\u003cp\u003eA controlled, strong hold gel with an ultra-modern scent. 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It can be used on all hair types. It is easily removed. Lemon (Litzea) scent.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply the right amount of product and style according to the desired look. Use on damp hair for a wet look, on dry hair for a dry look.\u003cbr data-mce-fragment=\"1\"\u003e shape, reshape and sculpt the hairstyle.\u003cbr\u003e\u003c\/p\u003e","brand":"Retrò","offers":[{"title":"100ML","offer_id":40257288306896,"sku":"D010200000090","price":9.0,"currency_code":"EUR","in_stock":true},{"title":"250ML","offer_id":40257288339664,"sku":"","price":16.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/products\/retro-specific-playhair-water-wax-limone-100ml.jpg?v=1675804944"},{"product_id":"retro-specific-playhair-water-wax-matt-strong","title":"Retro Specific playHair Water wax Matt Strong","description":"\u003cp\u003eThe Retrò Specific PlayHair Water Wax Matt Strong is a strong-hold water-based wax that allows you to create defined, structured and long-lasting styles, maintaining a natural matte effect.\u003c\/p\u003e\n\n\u003cp\u003e Ideal for those who want a sculpted and flexible look without weighing hair down or leaving residue. Its innovative, water-based formula ensures easy application and effortless removal, leaving hair clean and soft after each use. Perfect for all hair types, this wax offers control and definition without stiffening hair.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eWhy choose it?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e ✔ Strong yet flexible hold for long-lasting styling\u003c\/p\u003e\n\n\u003cp\u003e ✔ Natural matte effect without weighing down\u003c\/p\u003e\n\n\u003cp\u003e ✔ Water-based formula: easy to apply and remove\u003c\/p\u003e\n\n\u003cp\u003e ✔ Leaves no residue and does not stick hair together\u003c\/p\u003e\n\n\u003cp\u003e ✔ Suitable for all hair types for defined and versatile looks\u003c\/p\u003e\n\n\u003cp\u003e For a structured, natural and always perfect look!\u003c\/p\u003e","brand":"Retrò","offers":[{"title":"100ML","offer_id":40257331855568,"sku":"D010200000152","price":10.0,"currency_code":"EUR","in_stock":true},{"title":"250ML","offer_id":54451042353477,"sku":"D010200000233","price":18.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/products\/retro-specific-playhair-water-wax-matt-strong.jpg?v=1675804779"},{"product_id":"retro-professional-expert-liss-lisciante-ristrutturante","title":"Retrò Professional Expert liss Restructuring Smoothing Treatment","description":"\u003cp\u003eExpert Liss is the first reconstructive straightening treatment. The active ingredients work in synergy with the straightener, rebuilding the hair fiber into a smooth, healthy shape. Its formula, enriched with \u003cstrong\u003ehydrolyzed keratin\u003c\/strong\u003e and rich plant extracts, also ensures nourishing and conditioning action.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e Step 1: It involves a deep cleansing to prepare the hair for the treatment.\u003c\/p\u003e\n\n\u003cp\u003e Step 2: The heart of the smoothing treatment, it works deeply to seal the surface of the hair shafts. Furthermore, thanks to its hydrating and protective properties, it rebuilds the structure.\u003c\/p\u003e\n\n\u003cp\u003e Step 3: After the straightening phase, finalize the treatment by providing nourishment thanks to the special amino acid complex, the hydrating action of panthenol and extracts from the Amazon rainforest.\u003c\/p\u003e","brand":"Retrò","offers":[{"title":"100ML","offer_id":40279573266640,"sku":"D010200000330","price":72.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/products\/retro-professiona-expert-liss-trattamento-lisciante-ristrutturante.jpg?v=1676558086"},{"product_id":"retro-professional-i-tone-instant-ritocco-colore","title":"Retrò Professional I Tone Instant Color Retouch","description":"\u003cp\u003eConcealing spray to conceal the signs of regrowth. Covers gray hair in seconds. Easy to use, it dries quickly, leaving hair feeling light and dry.\u003c\/p\u003e\n\n\u003cp\u003e Thanks to its formula, the pigments adhere perfectly to the hair and are resistant to humidity. The practical dispenser allows for even distribution. It lasts until the next wash.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eDirections for use:\u003c\/strong\u003e Shake well before use and hold the can upright. Spray onto dry hair after styling from a distance of about 10 cm. To protect clothing, cover shoulders with a cloth. Apply a thin layer at a time.\u003c\/p\u003e","brand":"Retrò","offers":[{"title":"Black \/ 75ML","offer_id":40280458952912,"sku":"D010200000601","price":15.0,"currency_code":"EUR","in_stock":true},{"title":"Light blonde \/ 75ML","offer_id":40280458985680,"sku":"D010200000597","price":15.0,"currency_code":"EUR","in_stock":true},{"title":"dark brown \/ 75ML","offer_id":40280459018448,"sku":"D010200000598","price":15.0,"currency_code":"EUR","in_stock":true},{"title":"light brown \/ 75ML","offer_id":40280459051216,"sku":"D010200000599","price":15.0,"currency_code":"EUR","in_stock":true},{"title":"Grey \/ 75ML","offer_id":40280459083984,"sku":"D010200000600","price":15.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/products\/retro-professional-i-tone-instant-ritocco-colore.jpg?v=1675950790"},{"product_id":"retro-specific-silkhair-spray-lucidante","title":"Retro Specific SilkHair Shine Spray","description":"\u003cp\u003e Its special formula instantly illuminates the hair's surface. Ideal for finalizing loose or wavy styles, it eliminates static. It's non-greasy and doesn't weigh hair down, leaving it extremely soft and light.\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eDirections for use:\u003c\/strong\u003e spray from about 15 cm away from the hair in a directional manner for a stronger hold on the affected area, from 30 cm away to finalize the hairstyle.\u003c\/p\u003e","brand":"Retrò","offers":[{"title":"100ML","offer_id":40280614764752,"sku":"D010200000051","price":6.5,"currency_code":"EUR","in_stock":true},{"title":"300ML","offer_id":40713901703376,"sku":"D010200000640","price":11.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/products\/retro-specific-silkhair-spray-lucidante-100ml.jpg?v=1675422800"},{"product_id":"retro-specific-essenza-olio-argan-e-oliva","title":"Retrò Specific Argan and olive oil essence","description":"\u003cp\u003e Retrò Specific Silk System Moisturizing Argan and Olive Oil is a beauty elixir for hair protection. The two precious oils, known for their emollient and antioxidant properties,\u003cbr data-mce-fragment=\"1\"\u003e Present in formulations, they are rich in essential fatty acids and \u003cstrong\u003evitamin E.\u003c\/strong\u003e They give hair instant shine and prevent tangles thanks to their detangling properties. Applied before styling, it facilitates styling and protects from heat sources.\u003cbr data-mce-fragment=\"1\"\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e apply to damp hair and without rinsing proceed to drying.\u003c\/p\u003e","brand":"Retrò","offers":[{"title":"125ML","offer_id":40281597182160,"sku":"D010200000533","price":16.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/files\/retro-specific-essenza-olio-arga-e-oliva-125ml.jpg?v=1715938650"},{"product_id":"retro-specific-curlhair-mousse-ravvivaricci","title":"Retrò Specific CurlHair Mousse Curl Refresher","description":"\u003cp\u003e Long-lasting, strong-hold mousse to perfectly define your curls. Ideal for frizzy and treated hair. Leaves hair sculpted and shiny.\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Distribute through damp hair, dry naturally or with a diffuser, and style. Shake well before use.\u003c\/p\u003e","brand":"Retrò","offers":[{"title":"200ML","offer_id":40281616023760,"sku":"D010200000041","price":10.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/products\/retro-specific-curlhair-mousse-ravvivaricci.jpg?v=1675804150"},{"product_id":"retro-specific-curlhair-pasta-filante-tonificante-riccio","title":"Retrò Specific CurlHair Curl Toning Stringy Curl","description":"\u003cp\u003e \u003cstrong\u003eStyling cream for sculpted, defined and frizz-free curls.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e A formula designed for curly and wavy hair that craves definition, hold, and control: the CurlHair line's toning paste adds body, sculpts curls, and combats frizz-causing humidity. Enriched with panthenol, it nourishes hair from the roots.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eMain features:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e A toning cream for curly hair that adds body and definition to curls, sculpting them and supporting styling. The formula combats humidity and promotes anti-frizz action.\u003c\/li\u003e\n\n\u003cli\u003e Enriched with panthenol, for a nourishing effect from the roots.\u003cbr\u003e\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eIdeal for:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Curly or wavy hair that requires a styling product to enhance the shape of the curl.\u003c\/li\u003e\n\n \u003cli\u003eUsers who want a defined but natural finish, without stiffness or a “glue” effect.\u003c\/li\u003e\n\n\u003cli\u003e Salons that want to offer professional curl styling, with a technical product also available for home use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e On slightly damp hair, distribute the paste evenly throughout. Do not rinse. Style: Let air dry or use a diffuser to accentuate the curl. Finish with a spray or finish from the line for maximum hold and control.\u003c\/p\u003e","brand":"Retrò","offers":[{"title":"150ML","offer_id":40281631162576,"sku":"D010200000240","price":11.0,"currency_code":"EUR","in_stock":true},{"title":"150ML (TUBE)","offer_id":56141948879173,"sku":null,"price":11.0,"currency_code":"EUR","in_stock":true},{"title":"250ML","offer_id":48444303114565,"sku":"D010200000726","price":14.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/files\/retro-specific-curlhair-pasta-filante-tonificante-riccio.jpg?v=1762778772"},{"product_id":"retro-specific-lookhair-gel-mousse-strong","title":"RETRO 'GEL MOUSSE STRONG","description":"\u003cp\u003e Gel Mousse Strong is a two-in-one product that guarantees maximum results by combining the light texture of a mousse with the holding properties of a gel. The formula, enriched with wheat germ, adds shape and volume, while also providing nourishment and shine.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use:\u003ci\u003e \u003c\/i\u003e\u003c\/strong\u003eDistribute through damp hair, dry naturally or with a diffuser, and style. Shake well before use. Excellent results even with natural drying.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Retrò","offers":[{"title":"300ML","offer_id":40281751584976,"sku":"D010200000291","price":11.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/products\/retro-specific-lookhair-gel-mousse-strong.jpg?v=1675167966"},{"product_id":"retro-professional-bleach-color-cream-refletone","title":"Retrò Professional Bleach Color Cream Refletone Coloring Mask","description":"\u003cp\u003e\u003cstrong\u003eIntense reflections, revitalized color, and soft hair in one go\u003c\/strong\u003e, without the need for oxidants.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWho it's for:\u003c\/strong\u003e perfect for colored, bleached, or dull hair that needs tone revitalization, reflection correction, or the addition of temporary nuances.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow it works:\u003c\/strong\u003e\u003cbr\u003e\nDirect pigments deposit on the hair surface, providing immediate color without damaging the fiber.\u003cbr\u003e\nLotus flower and baobab oils nourish and condition, improving softness and combability.\u003cbr\u003e\nThe oxidant-free formula allows for gentle and progressive intensification or toning.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003cbr\u003e\nApply to clean, dry hair for 15-20 minutes on lengths and ends.\u003cbr\u003e\nFor pre-pigmentation: apply, comb, remove excess, and proceed with coloring.\u003cbr\u003e\nFor pastel shades: mix with R000 according to the desired result.\u003c\/p\u003e\n\n\u003cstrong\u003eTechnical specifications\u003c\/strong\u003e\n  \u003cul\u003e\n    \u003cli\u003eColoring mask with direct pigments\u003c\/li\u003e\n    \u003cli\u003eOxidant-free\u003c\/li\u003e\n    \u003cli\u003eEnriched with lotus flower and baobab oil\u003c\/li\u003e\n    \u003cli\u003eReflective and color-revitalizing effect\u003c\/li\u003e\n    \u003cli\u003eIdeal for color maintenance, correction, and personalization\u003c\/li\u003e\n    \u003cli\u003eAbility to create pastel shades (with R000)\u003c\/li\u003e\n    \u003cli\u003eSuitable for bleached, treated, or natural hair\u003c\/li\u003e\n  \u003c\/ul\u003e","brand":"Retrò","offers":[{"title":"R000 Illuminant \/ 200ML","offer_id":40281820758224,"sku":"D010103000000","price":12.9,"currency_code":"EUR","in_stock":true},{"title":"R01 Silver \/ 200ML","offer_id":40281819807952,"sku":"D010103000001","price":12.9,"currency_code":"EUR","in_stock":true},{"title":"R02 Lavender \/ 200ML","offer_id":40281819971792,"sku":"D010103000002","price":12.9,"currency_code":"EUR","in_stock":true},{"title":"R03 Gold \/ 200ML","offer_id":40281820070096,"sku":"D010103000003","price":12.9,"currency_code":"EUR","in_stock":true},{"title":"R04 Copper \/ 200ML","offer_id":40281820168400,"sku":"D010103000004","price":12.9,"currency_code":"EUR","in_stock":true},{"title":"R05 Mahogany \/ 200ML","offer_id":40281820233936,"sku":"D010103000005","price":12.9,"currency_code":"EUR","in_stock":true},{"title":"R06 Pink Fashion \/ 200ML","offer_id":40281820332240,"sku":"D010103000006","price":12.9,"currency_code":"EUR","in_stock":true},{"title":"R07 Coffee \/ 200ML","offer_id":40281820430544,"sku":"D010103000007","price":12.9,"currency_code":"EUR","in_stock":true},{"title":"R11 Steel \/ 200ML","offer_id":40281819840720,"sku":"D010103000011","price":12.9,"currency_code":"EUR","in_stock":true},{"title":"RP012 Pastel Purple \/ 200ML","offer_id":40281820594384,"sku":"D010103000012","price":12.9,"currency_code":"EUR","in_stock":true},{"title":"R13 Sand \/ 200ML","offer_id":40281820102864,"sku":"D010103000013","price":12.9,"currency_code":"EUR","in_stock":true},{"title":"R18 Intense Grey \/ 200ML","offer_id":40281819873488,"sku":"D010103000018","price":12.9,"currency_code":"EUR","in_stock":true},{"title":"R21 Cyclamen \/ 200ML","offer_id":40281820004560,"sku":"D010103000021","price":12.9,"currency_code":"EUR","in_stock":true},{"title":"R22 Purple \/ 200ML","offer_id":40281820037328,"sku":"D010103000022","price":12.9,"currency_code":"EUR","in_stock":true},{"title":"RP026 Pastel Shock Pink \/ 200ML","offer_id":40281820561616,"sku":"D010103000026","price":12.9,"currency_code":"EUR","in_stock":false},{"title":"R34 Golden Copper \/ 200ML","offer_id":40281820135632,"sku":"D010103000034","price":12.9,"currency_code":"EUR","in_stock":true},{"title":"RP035 Light Pastel Pink \/ 200ML","offer_id":40281820627152,"sku":"D010103000035","price":12.9,"currency_code":"EUR","in_stock":false},{"title":"R38 Emerald Green \/ 200ML","offer_id":40281820496080,"sku":"D010103000038","price":12.9,"currency_code":"EUR","in_stock":false},{"title":"R44 Intense Copper \/ 200ML","offer_id":40281820201168,"sku":"D010103000044","price":12.9,"currency_code":"EUR","in_stock":true},{"title":"R52 Magenta \/ 200ML","offer_id":40281820266704,"sku":"D010103000052","price":12.9,"currency_code":"EUR","in_stock":true},{"title":"R56 Cherry \/ 200ML","offer_id":40281820299472,"sku":"D010103000056","price":12.9,"currency_code":"EUR","in_stock":true},{"title":"R62 Fuchsia \/ 200ML","offer_id":40281820365008,"sku":"D010103000062","price":12.9,"currency_code":"EUR","in_stock":true},{"title":"R66 Red \/ 200ML","offer_id":40281820397776,"sku":"D010103000066","price":12.9,"currency_code":"EUR","in_stock":true},{"title":"R75 Chocolate \/ 200ML","offer_id":40281820463312,"sku":"D010103000075","price":12.9,"currency_code":"EUR","in_stock":true},{"title":"R81 Intense Black \/ 200ML","offer_id":40281819906256,"sku":"D010103000081","price":12.9,"currency_code":"EUR","in_stock":true},{"title":"R83 Dark Green \/ 200ML","offer_id":40281820528848,"sku":"D010103000083","price":15.0,"currency_code":"EUR","in_stock":false},{"title":"R88 Ocean Blue \/ 200ML","offer_id":48415092310341,"sku":"","price":15.0,"currency_code":"EUR","in_stock":true},{"title":"R100 Matize \/ 200ML","offer_id":40281819939024,"sku":"D010103000100","price":15.0,"currency_code":"EUR","in_stock":true},{"title":"R101 Extra light Ice Blonde \/ 200ML","offer_id":40281820659920,"sku":"D010103000101","price":15.0,"currency_code":"EUR","in_stock":true},{"title":"R103 Caramel \/ 200ML","offer_id":40281820725456,"sku":"D010103000103","price":15.0,"currency_code":"EUR","in_stock":true},{"title":"R111 Extra light Pastel Blonde \/ 200ML","offer_id":40281820692688,"sku":"D010103000111","price":15.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/products\/retro-specific-bleachcolorcream-refletone-r000-illuminante.png?v=1678372152"},{"product_id":"retro-upgrade-phon-simply-pro-eyes","title":"Retrò Upgrade Hairdryer Simply Pro Eyes","description":"\u003cp\u003e The Simply Pro Eyes by Retrò Upgrade is the professional hairdryer that combines high performance, lightweight design, and elegant styling. Designed to meet the needs of hairstylists and styling enthusiasts, it's perfect for quick drying and defined styles, even on difficult-to-manage hair.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eMain features:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Professional AC motor: long life and constant power for high performance.\u003c\/li\u003e\n\n\u003cli\u003e High power (2000W): fast drying even on thick and long hair.\u003c\/li\u003e\n\n\u003cli\u003e Ionic technology: eliminates frizz and leaves hair shiny and soft.\u003c\/li\u003e\n\n\u003cli\u003e 2 speeds and 3 temperatures: complete control for every hair type.\u003c\/li\u003e\n\n\u003cli\u003e Cold air shot: sets the style and prolongs the hold of the styling.\u003c\/li\u003e\n\n\u003cli\u003e Ergonomic design: comfortable grip for long-term use without fatigue.\u003c\/li\u003e\n\n \u003cli\u003ePerfect for: Professional salon or home use High quality quick drying and styling Smooth or voluminous frizzy, unruly or damaged hair\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eEquipment included:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Professional nozzles to direct the air flow\u003c\/li\u003e\n\n\u003cli\u003e Long, durable cable with hanging loop\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Retrò","offers":[{"title":"BLACK","offer_id":40281887637712,"sku":"D010502000027","price":28.0,"currency_code":"EUR","in_stock":true},{"title":"RED","offer_id":47230951686469,"sku":"","price":28.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/products\/retro-upgrade-phon-simply-pro-eyes-nero.jpg?v=1676463534"},{"product_id":"retro-upgrade-diffusore-universale-rup-210","title":"Retro Upgrade Universal Diffuser Rup-210","description":"\u003cp\u003e \u003cspan data-mce-fragment=\"1\"\u003eThe Retro Upgrade \u003cstrong\u003eRup-210\u003c\/strong\u003e is a professional retractable silicone diffuser that easily attaches to any type of hair dryer, guaranteeing results equal to any plastic nozzle,\u003c\/span\u003e ideal for soft drying. Unlike a directional nozzle, the diffuser's airflow is not directed directly onto the hair but rather diffuses over it, shaping it naturally.\u003c\/p\u003e\n\n\u003cp\u003e Using this accessory, curly hair will be well-defined and voluminous, and it is also essential if you have straight, fine, and particularly damaged hair.\u003c\/p\u003e","brand":"Retrò","offers":[{"title":"Black","offer_id":40281940197584,"sku":"D010800000187","price":15.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/products\/diffusori-silicone-universali-rup210.jpg?v=1673609457"},{"product_id":"retro-upgrade-piastra-rup-133-keratina-argan","title":"Retrò Upgrade Steam straightener RUP-133 Keratina \u0026 Argan","description":"\u003cp class=\"-element-box relative\"\u003eThe Retro Upgrade RUP-133 is a professional \u003cstrong\u003esteam straightener\u003c\/strong\u003e designed to offer effective and gentle straightening, combining speed, innovation, and effectiveness. Thanks to its exclusive adjustable steam generator, it hydrates the hair fiber while straightening, leaving hair soft, shiny, and protected.\u003c\/p\u003e\n\n\u003cp class=\"-element-box relative\"\u003e \u003cstrong\u003eMain features:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli class=\"-element-box relative\"\u003e Tourmaline coating: emits negative ions that reduce frizz and improve hair shine.\u003c\/li\u003e\n\n\u003cli class=\"-element-box relative\"\u003e Infusion of keratin and argan oil: nourishes and protects hair, making it healthier and silkier.\u003c\/li\u003e\n\n\u003cli class=\"-element-box relative\"\u003e Infrared technology: ensures even heat distribution, preventing damage from overheating.\u003c\/li\u003e\n\n\u003cli class=\"-element-box relative\"\u003e Temperature control up to 230°C: suitable for all hair types, from the finest to the thickest.\u003c\/li\u003e\n\n\u003cli class=\"-element-box relative\"\u003e Ergonomic design: Comfortable grip and swivel cord for easy and safe use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp class=\"-element-box relative\"\u003e \u003cstrong\u003eWhy choose it?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp class=\"-element-box relative\"\u003e ✔ Effective smoothing: achieved in a single step, reducing styling time.\u003c\/p\u003e\n\n \u003cp class=\"-element-box relative\"\u003e✔ Deep hydration: thanks to the steam and the keratin and argan contained in the coating of the plate.\u003c\/p\u003e\n\n\u003cp class=\"-element-box relative\"\u003e ✔ Advanced protection: against heat damage and frizz.\u003c\/p\u003e\n\n\u003cp class=\"-element-box relative\"\u003e ✔ Suitable for all hair types: offers professional results on both straight and curly hair.\u003c\/p\u003e\n\n\u003cp class=\"-element-box relative\"\u003e For smooth, soft and shiny hair, trust the advanced technology of the Retrò Upgrade RUP-133.\u003c\/p\u003e","brand":"Retrò","offers":[{"title":"Blue","offer_id":40281956745424,"sku":"D010800000180","price":110.0,"currency_code":"EUR","in_stock":false},{"title":"Gold","offer_id":40281956778192,"sku":"D010800000220","price":110.0,"currency_code":"EUR","in_stock":false},{"title":"Grey","offer_id":40281956810960,"sku":"D010800000175","price":105.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/products\/retro-piastra-vapore-rup133-blu.jpg?v=1672751052"},{"product_id":"retro-upgrade-piastra-rup-602c","title":"Retro Upgrade Plate Rup-602C","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe Rup-602C is a special professional tourmaline ceramic straightener equipped with heat-conducting inserts on the upper part that allow you to \u003cstrong\u003ecreate unique waves and curls\u003c\/strong\u003e .\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan data-mce-fragment=\"1\"\u003eIts infrared technology leaves hair soft and silky when used, thanks also to the temperature regulator\/stabilizer chip that keeps the temperature constant over time (avoiding damage due to thermal shock) and the ionic minerals with which the plates are coated, capable of eliminating the frizz effect.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eCharacteristics:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Temperature regulator with 5 preset levels, up to 230ºC\u003c\/li\u003e\n\n\u003cli\u003e Ionized tourmaline ceramic plates also heating on the upper part\u003c\/li\u003e\n\n\u003cli\u003e Three-meter long 360° swivel cable\u003c\/li\u003e\n\n\u003cli\u003e Infrared technology\u003c\/li\u003e\n\n\u003cli\u003e Rated power 65W\u003c\/li\u003e\n\n\u003cli\u003e Voltage: 220 - 240V - Frequency: 50Hz\u003c\/li\u003e\n\n\u003cli\u003e Plate dimensions: 9cmx2.3cm\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Retrò","offers":[{"title":"White","offer_id":40281983451344,"sku":"D010500000034","price":42.9,"currency_code":"EUR","in_stock":true},{"title":"Black","offer_id":40281983484112,"sku":"D010500000110","price":42.9,"currency_code":"EUR","in_stock":true},{"title":"Blue","offer_id":43313641750736,"sku":"","price":42.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/files\/retro-upgrade-piastra-onde-rup-602c.jpg?v=1689166649"},{"product_id":"retro-upgrade-piastra-ad-infrarossi-rup-142","title":"Retro Upgrade Infrared Plate Rup-142","description":"\u003cp\u003e\u003cspan\u003eProfessional straightener equipped with tourmaline ceramic plates and PTC stabilizer capable of generating a constant and uniform temperature, avoiding thermal stress to the hair.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eThe nano-silver microparticle coating eliminates bacteria by purifying the surface, while \u003cstrong\u003einfrared technology\u003c\/strong\u003e and ionic guidance generate gentle heat that leaves hair soft and silky to the touch, eliminating frizz.\u003c\/span\u003e \u003cspan\u003eThe plates are infused with keratin and argan oil, which hydrate and smooth hair while sealing the hair cuticle.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eCharacteristics:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Power 55 W (110-240 V \/ 50-60 Hz)\u003c\/li\u003e\n\n\u003cli\u003e Adjustable temperature up to 230°\u003c\/li\u003e\n\n\u003cli\u003e Six pre-set heating levels\u003c\/li\u003e\n\n\u003cli\u003e Automatic shutdown after 60\"\u003c\/li\u003e\n\n\u003cli\u003e 360° swivel cable, 3 meters long\u003c\/li\u003e\n\n\u003cli\u003e Infrared LED technology\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Retrò","offers":[{"title":"Black","offer_id":40281989349584,"sku":"D010800000181","price":110.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/products\/retro-upgrade-piastra-infrarossi-rup-142.jpg?v=1676296582"},{"product_id":"l-oreal-serie-expert-vitamino-color-shampoo","title":"L'OREAL EXPERT SERIES VITAMIN COLOR SHAMPOO","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eShampoo for colored hair that allows you to nourish the hair fiber and preserve the vibrancy of the color.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e L'Oréal shampoo is formulated with a rich blend of antioxidants and UV filters that help protect the hair from external aggressions, prolonging the intensity of highlights.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e This leaves hair shinier, purified from excess residue, for a sharper and more radiant color over time. Complete the treatment with other L'Oréal Expert Series products, and care for your color with Vitamino Color. L'Oréal shampoo revives and protects the color of colored hair. Hair is softer and shinier.\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to wet hair, gently massaging the scalp for a couple of minutes, then rinse. Repeat to cleanse the lengths and ends, leave on for 2-3 minutes, and then rinse.\u003cbr\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e","brand":"Hairesia","offers":[{"title":"300ML","offer_id":40515219423440,"sku":"","price":13.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/files\/loreal-professionnel-vitamino-color.jpg?v=1763989534"},{"product_id":"elgon-refibra-shampoo-riparatore","title":"Elgon Refibra Repairing Shampoo","description":"\u003cp\u003eElgon Refibra is a shampoo specifically designed for damaged hair. Its blend of active ingredients works on the lengths of the hair, restoring hair fibers and restoring elasticity. Its gentle cleansing preserves damaged hair, while the complex of plant proteins and plant keratin strengthens the structure from within, restoring hydration and shine. Excellent for hair damaged by frequent washing, stress, smog, and aggressive treatments.\u003c\/p\u003e\n\n \u003cp\u003eThe repairing shampoo from the Refibra haircare line also contains \u003cstrong\u003eRedoxina 2.0\u003c\/strong\u003e , a complex of hyaluronic acid and plant keratin that makes hair stronger, younger, and healthier, with a time-control effect. For even better results, use it in combination with the \u003ca href=\"https:\/\/www.hairesia.it\/collections\/maschere-trattati\/products\/elgon-refibra-maschera-riparatrice\" target=\"_blank\"\u003erepairing mask\u003c\/a\u003e and \u003ca href=\"https:\/\/www.hairesia.it\/collections\/styling\/products\/elgon-refibra-bouquet-7-oli\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eBouquet 7 oils\u003c\/a\u003e .\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to wet hair, gently massaging the scalp for a couple of minutes, then rinse. Repeat to cleanse the lengths and ends.\u003c\/p\u003e","brand":"Elgon","offers":[{"title":"250ML","offer_id":40699464974544,"sku":"PID0302000131","price":16.9,"currency_code":"EUR","in_stock":true},{"title":"1000ML","offer_id":40699465007312,"sku":"PID0302000179","price":25.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/products\/elgon-refibra-shampoo-riparatore.jpg?v=1681824849"},{"product_id":"elgon-primaria-shampoo-stimolante","title":"Elgon Primaria Stimulating Shampoo for Fine Hair","description":"\u003cp\u003eThe Stimulating Shampoo from Elgon's Primaria line is a professional treatment formulated to gently cleanse fine, fragile, and hair-loss-prone hair. Its advanced formula strengthens the hair fiber and stimulates the growth of stronger, more vibrant hair.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eKey Features:\u003c\/strong\u003e \u003cstrong\u003eRedensyl®\u003c\/strong\u003e : An innovative complex that acts directly on the hair follicle, promoting new hair growth and combating hair loss. \u003cstrong\u003eZinc extracts:\u003c\/strong\u003e Larch and green tea: Natural ingredients that strengthen hair structure and improve scalp health. \u003cstrong\u003ePrebiotics:\u003c\/strong\u003e Help maintain the balance of the scalp's microbiome, essential for healthy, strong hair. \u003cstrong\u003epH 5.5–6.5\u003c\/strong\u003e : Respects the scalp's natural acidity, ensuring gentle cleansing. Free from sulfates, parabens, and artificial colorants: Gentle formula, even suitable for sensitive skin.\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eDirections for use:\u003c\/strong\u003e Apply an appropriate amount of shampoo to wet hair, gently massage the scalp for 2-3 minutes, and leave on for up to 8-10 minutes for an intensive treatment. Rinse thoroughly.\u003c\/p\u003e\n\n\u003cp\u003e Elgon's Primaria Stimulating Shampoo is the ideal choice for those who want to combat hair loss and strengthen their hair, thanks to a formula rich in natural and innovative active ingredients.\u003c\/p\u003e","brand":"Elgon","offers":[{"title":"250ML","offer_id":40699475722448,"sku":"PID0302000163","price":14.5,"currency_code":"EUR","in_stock":true},{"title":"1000ML","offer_id":40699475755216,"sku":"PID0302000164","price":23.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/files\/elgon-primaria-shampoo-stimolante.jpg?v=1688460554"},{"product_id":"elgon-primaria-shampo-purificante","title":"Elgon Primaria Purifying Zinc Shampoo","description":"\u003cp\u003eAnti-dandruff shampoo that cleanses and prevents. Healthy scalp, free hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho it's for:\u003c\/strong\u003e For those with visible dandruff, itching, or flaking scalp. If white flakes return after a few days even with other shampoos, this treatment addresses the root of the problem by rebalancing the scalp.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat it does for your hair:\u003c\/strong\u003e Gently but effectively removes visible dandruff and works to prevent its reappearance. Zinc gluconate controls the proliferation of yeasts that cause flaking, while prebiotics rebalance the scalp's microbiome – that ecosystem of good bacteria that regulates pH, sebum, and skin health. The result is a cleaner, less irritated, itch-free scalp. Hair remains light and the problem does not reappear after a few washes. Sulfate-free, paraben-free, and dye-free: effective yet gentle.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to wet hair, gently massage the scalp for 1–2 minutes, then rinse. Repeat the wash: the second pass cleanses the lengths and allows the active ingredients to act on the scalp for 2–3 minutes. Rinse thoroughly. In the first few days, use with every wash, then reduce to 2–3 times a week for maintenance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIts place in the routine:\u003c\/strong\u003e Step 1 — replaces regular shampoo until dandruff is under control, then alternate it with a gentle shampoo to avoid overly drying the scalp.\u003c\/p\u003e\n\u003cp\u003ePair it with a \u003cstrong\u003elight conditioner\u003c\/strong\u003e only on the ends (never on irritated scalp), and a \u003cstrong\u003esoothing treatment or gentle scrub\u003c\/strong\u003e once a week if the scalp is very flaky. If the problem persists after 4 weeks of constant use, consult a dermatologist: it could be seborrheic dermatitis and requires a different approach.\u003c\/p\u003e","brand":"Elgon","offers":[{"title":"250ML","offer_id":40699480080592,"sku":"PID0302000159","price":14.9,"currency_code":"EUR","in_stock":true},{"title":"1000ML","offer_id":40699480146128,"sku":"PID0302000160","price":23.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/files\/elgon-primaria-shampoo-purificante-250ml.jpg?v=1688459791"},{"product_id":"elgon-primaria-shampo-riequilibrante","title":"Elgon Primaria Rebalancing Sebum Regulating Shampoo","description":"\u003cp\u003eShampoo that cleanses deeply without drying. Hair stays lighter for longer.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho it's for:\u003c\/strong\u003e For those with oily roots that become heavy after just a few hours. If you find yourself washing your hair every day because it looks dirty by evening, this shampoo rebalances sebum production and extends the life of your hairstyle.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat it does for your hair:\u003c\/strong\u003e Deeply cleanses the scalp, removing excess sebum and impurities, without being harsh. White clay absorbs oil, while prebiotics rebalance the scalp's microbiome — that delicate ecosystem of good bacteria that regulates pH and sebum production. Less greasy hair, more time between washes. Hair remains light, clean, and voluminous for longer. With regular use, the scalp adapts and produces less sebum. Sulfate, paraben, and dye-free: it cleans well but doesn't strip.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to wet hair, gently massage the scalp for 1–2 minutes, then rinse. Repeat the wash: the second application cleanses the lengths and allows the prebiotics to act for 2–3 minutes. Rinse thoroughly. Focus on the roots and scalp — avoid insisting on the lengths if they are dry.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIts place in your routine:\u003c\/strong\u003e Step 1 — every time you wash your hair. It's the foundation for restoring scalp balance.\u003c\/p\u003e\n\u003cp\u003ePair it with a \u003cstrong\u003elight conditioner\u003c\/strong\u003e applied only to the ends (never on the roots), and a \u003cstrong\u003epurifying treatment or scrub\u003c\/strong\u003e once a week for an even deeper cleanse. If you also have hair loss issues, apply a \u003cstrong\u003estimulating anti-hair loss treatment\u003c\/strong\u003e to the scalp after shampooing. Avoid overly nourishing products on the roots: they worsen the problem.\u003c\/p\u003e","brand":"Elgon","offers":[{"title":"250ML","offer_id":40699482800336,"sku":"PID0302000155","price":14.99,"currency_code":"EUR","in_stock":true},{"title":"1000ML","offer_id":40699482833104,"sku":"PID0302000156","price":24.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/files\/elgon-primaria-shampoo-riequilibrante.jpg?v=1688459954"},{"product_id":"elgon-sublimia-hair-dd-shampoo","title":"Elgon Sublimia Hair DD Moisturizing Disciplining Shampoo","description":"\u003cp\u003e\u003cstrong\u003eSofter, shinier, and more manageable hair from the first wash\u003c\/strong\u003e, with complete protection and longer-lasting color.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWho it's for:\u003c\/strong\u003e Ideal for all hair types, especially for those who want gentle cleansing, frizz control, and protection from heat and external agents.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow it works:\u003c\/strong\u003e\u003cbr\u003e\nRedoxina 2.0 technology, with hyaluronic acid and plant keratin, helps strengthen and keep hair young and healthy over time.\u003cbr\u003e\nPanthenol hydrates and softens, while the blend of amino acids strengthens the fiber and prevents color fading.\u003cbr\u003e\nUV filters protect against sun damage, preserving shine and color intensity.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003cbr\u003e\nApply to wet hair and gently massage the scalp.\u003cbr\u003e\nRinse and repeat application on lengths and ends.\u003cbr\u003e\nLeave on for 2-3 minutes, then rinse thoroughly.\u003c\/p\u003e\n\n\u003cstrong\u003eTechnical specifications\u003c\/strong\u003e\n  \u003cul\u003e\n    \u003cli\u003eSulfate-free shampoo for gentle cleansing\u003c\/li\u003e\n    \u003cli\u003eDisciplining and anti-frizz action\u003c\/li\u003e\n    \u003cli\u003eAnti-aging time-control effect\u003c\/li\u003e\n    \u003cli\u003eThermal protection and UV filters\u003c\/li\u003e\n    \u003cli\u003eHydration and shine\u003c\/li\u003e\n    \u003cli\u003eDetangling action\u003c\/li\u003e\n    \u003cli\u003eAnti-fading color protection\u003c\/li\u003e\n    \u003cli\u003eWith Redoxina 2.0 (hyaluronic acid + plant keratin)\u003c\/li\u003e\n    \u003cli\u003eEnriched with panthenol and a blend of amino acids\u003c\/li\u003e\n    \u003cli\u003eParaben-free, silicone-free, salt-free, and artificial colorant-free\u003c\/li\u003e\n  \u003c\/ul\u003e","brand":"Elgon","offers":[{"title":"250ML","offer_id":40699495416016,"sku":"PID0102040159","price":15.9,"currency_code":"EUR","in_stock":true},{"title":"1000ML","offer_id":40699495448784,"sku":"PID0102040258","price":24.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/products\/elgon-sublimia-hair-dd-shampoo.jpg?v=1687792702"},{"product_id":"elgon-sublimia-hair-dd-mask","title":"Elgon Sublimia Hair DD Mask Disciplining Moisturizing","description":"\u003cp\u003eHydrating, restructuring and silkifying mask. Hair is nourished and soft after just a few applications.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho it's for:\u003c\/strong\u003e For those with treated, colored, or difficult-to-manage hair that becomes frizzy, dull, and lifeless after washing. If your routine always ends with hair that \"just won't cooperate,\" this mask is the missing piece.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat it does for your hair: \u003c\/strong\u003eOne application and you'll immediately feel the difference: lengths soften, frizz is reduced, hair regains shine and becomes more manageable. The formula with hyaluronic acid and plant-based keratin (Redoxina 2.0 complex) strengthens the hair fiber from within, slows down hair aging, and protects color from heat and UV rays. No silicones — a natural plant-based film-former for a soft, weightless effect.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply about 10ml to lengths and ends after shampooing. Leave on for 2–5 minutes, then rinse well. Use once or twice a week depending on hair condition.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIts place in your routine: \u003c\/strong\u003eStep 2 — after shampoo, instead of conditioner or together with it on days when hair needs extra care.\u003c\/p\u003e\n\u003cp\u003ePair it with a\u003cstrong\u003e specific shampoo\u003c\/strong\u003e for colored or treated hair to prepare the hair for the mask, and a leave-in oil or serum to seal in the benefits after rinsing.\u003c\/p\u003e","brand":"Elgon","offers":[{"title":"250ML","offer_id":40699505836240,"sku":"PID0102040160","price":16.9,"currency_code":"EUR","in_stock":true},{"title":"500ML","offer_id":40713822732496,"sku":"PID0102040203","price":25.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/products\/elgon-sublimia-hair-dd-mask.jpg?v=1687792592"},{"product_id":"elgon-sublimia-hair-dd-cream-10-in-1-treatment","title":"Elgon Sublimia Hair DD Cream 10 in 1 Treatment","description":"\u003cp\u003e\u003cstrong\u003eMore disciplined, protected, and luminous hair in a single step\u003c\/strong\u003e, with an anti-frizz effect and longer-lasting styling.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWho it's for:\u003c\/strong\u003e Ideal for all hair types, especially for those who want frizz control, heat protection, and color retention.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow it works:\u003c\/strong\u003e\u003cbr\u003e\nRedoxina 2.0 technology, with hyaluronic acid and plant-based keratin, helps to strengthen and regenerate the hair fiber.\u003cbr\u003e\nPanthenol and keratin amino acids hydrate and improve elasticity and softness.\u003cbr\u003e\nUV filters and Klamath algae extract protect color and keep hair healthy and luminous over time.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003cbr\u003e\nApply a small amount to damp or dry hair.\u003cbr\u003e\nDistribute evenly through lengths and ends.\u003cbr\u003e\nDo not rinse and proceed with desired styling.\u003c\/p\u003e\n\n\u003cstrong\u003eTechnical specifications\u003c\/strong\u003e\n  \u003cul\u003e\n    \u003cli\u003e10-in-1 multi-functional leave-in treatment\u003c\/li\u003e\n    \u003cli\u003eAnti-frizz and disciplining action\u003c\/li\u003e\n    \u003cli\u003eThermal and UV protection\u003c\/li\u003e\n    \u003cli\u003eAnti-aging effect on the hair fiber\u003c\/li\u003e\n    \u003cli\u003eHydration, shine, and detangling\u003c\/li\u003e\n    \u003cli\u003eExtends styling duration\u003c\/li\u003e\n    \u003cli\u003ePrevents color fading\u003c\/li\u003e\n    \u003cli\u003eWith Redoxina 2.0 (hyaluronic acid + plant-based keratin)\u003c\/li\u003e\n    \u003cli\u003eEnriched with panthenol, keratin amino acids, and Klamath algae\u003c\/li\u003e\n    \u003cli\u003eSuitable for all hair types\u003c\/li\u003e\n  \u003c\/ul\u003e","brand":"Elgon","offers":[{"title":"150ML","offer_id":40699517173968,"sku":"PID0102040149","price":16.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/files\/elgon-subilmia-hair-dd-cream-new.jpg?v=1785487835"},{"product_id":"elgon-argan-shampoo-supremo","title":"Elgon Argan Supreme Moisturizing Shampoo","description":"\u003cp\u003eElgon's Supreme Hydrating Shampoo is a professional treatment formulated to offer gentle cleansing and deep hydration, ideal for all hair types, especially dry, dull, or sun-exposed hair.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eMain features:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e - \u003cstrong\u003eArgan oil:\u003c\/strong\u003e rich in fatty acids and vitamin E, it nourishes, softens and hydrates the hair, protecting it from dehydration and external agents.\u003c\/p\u003e\n\n\u003cp\u003e - \u003cstrong\u003eRedoxina 2.0\u003c\/strong\u003e : an innovative complex based on hyaluronic acid and plant keratin that strengthens the hair fiber, improves elasticity and provides an anti-aging effect.\u003c\/p\u003e\n\n\u003cp\u003e -Panthenol ( \u003cstrong\u003eProvitamin B5\u003c\/strong\u003e ): hydrates, softens and conditions the hair, protecting it from environmental stress and dehydration.\u003c\/p\u003e\n\n\u003cp\u003e - \u003cstrong\u003eUV filters:\u003c\/strong\u003e protect hair from damage caused by sun rays, preventing color fading.\u003c\/p\u003e\n\n \u003cp\u003e- \u003cstrong\u003eFormula free from silicones, SLS and artificial colourants\u003c\/strong\u003e : guarantees gentle cleansing, respecting the health of the scalp and hair.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eDirections for use:\u003c\/strong\u003e Apply an appropriate amount of shampoo to wet hair, gently massage the scalp and lengths for 2-3 minutes. Leave on for up to 8-10 minutes for a more intensive treatment, then rinse thoroughly.\u003c\/p\u003e","brand":"Elgon","offers":[{"title":"250ML","offer_id":40699548664016,"sku":"PID0102040232","price":14.9,"currency_code":"EUR","in_stock":true},{"title":"1000ML","offer_id":40699548696784,"sku":"PID0102040257","price":22.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/files\/elgon-argan-shampoo-supremo-250ml.jpg?v=1688459571"},{"product_id":"elgon-refibra-bouquet-7-oli","title":"Elgon Refibra Bouquet Mix 7 Oils","description":"\u003cp\u003e Elgon Bouquet is a mix of oils \u003cspan data-mce-fragment=\"1\"\u003edesigned to restore the hair fiber\u003c\/span\u003e with numerous beneficial effects:\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Jojoba oil: emollient and conditioning.\u003c\/li\u003e\n\n \u003cli\u003eWheat Germ Oil: Contains long-chain fatty acids with emollient properties, to relieve dryness and add softness and hydration to hair.\u003c\/li\u003e\n\n\u003cli\u003e Macadamia oil: emollient and conditioning, useful for dry and damaged hair.\u003c\/li\u003e\n\n\u003cli\u003e Peach kernel oil: emollient and nourishing properties that help maintain the elasticity of the scalp.\u003c\/li\u003e\n\n\u003cli\u003e Rosehip Oil: protective for dry and damaged hair.\u003c\/li\u003e\n\n\u003cli\u003e Refined Olive Oil: makes dull, lifeless hair shiny.\u003c\/li\u003e\n\n\u003cli\u003e Rice Oil: has excellent emollient and restorative properties\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e It deeply hydrates the hair, restores the hair fibre damaged by invasive treatments, making the hair soft and shiny.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply the product to washed, towel-dried hair, not completely dry, paying attention to the lengths and ends, then proceed with drying and\/or styling. \u003c\/p\u003e","brand":"Elgon","offers":[{"title":"50ML","offer_id":40699563114704,"sku":"PID0302000136","price":17.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/products\/elgon-refibra-bouquet-7-oli.jpg?v=1681989400"},{"product_id":"elgon-refibra-lozione-cosmetica-riparatrice","title":"Elgon Refibra Repairing Cosmetic Lotion","description":"\u003cdiv data-mce-fragment=\"1\"\u003e\n\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003eThe cosmetic repair lotion is enriched with keratin, algae extract, and hydrolyzed wheat proteins. It adds body and strength to hair fibers and maintains hair's beauty over time. Thanks to its reconstructive properties, the treatment, combined with the use of a mask and a specific shampoo, achieves exceptional cosmetic results. Ideal for extremely damaged, treated, or bleached hair.\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eKlamath algae:\u003c\/strong\u003e has anti-aging, antioxidant effects, and counteracts the action of free radicals, responsible for cellular aging.\u003c\/li\u003e\n\n\u003cli\u003e Keratin amino acids: have nourishing, smoothing, strengthening, and volumizing properties and make hair appear healthier, softer, and silkier.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eMarine lichen extract:\u003c\/strong\u003e with emollient properties. It envelops the hair fibers, leaving hair hydrated and protected from external agents.\u003c\/li\u003e\n\n\u003cli\u003e \n\u003cstrong\u003eTrace elements:\u003c\/strong\u003e They bring elasticity to the fibers and replenish mineral salts, making the hair more resistant and healthy.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eDirections for use:\u003c\/strong\u003e One to two applications per 10 ml vial. Intensive treatment: 1 vial 2-3 times a week. Maintenance treatment: 1 vial a week for 3-4 weeks.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eIn the package:\u003c\/strong\u003e 12 vials of 10ml.\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e","brand":"Elgon","offers":[{"title":"12 VIALS 10ML","offer_id":40699575861456,"sku":"PID0302000135","price":40.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/products\/elgon-lozione-cosmetica-riparatrice.jpg?v=1672669397"},{"product_id":"elgon-colorcare-anti-red-shampoo","title":"Elgon Colorcare Anti-Red Anti-Red Shampoo","description":"\u003cp\u003e The Anti-Red Shampoo is designed for warm brown hair. Formulated with green pigments, it neutralizes unwanted red tones in brown hair, whether natural or colored.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eBenefits:\u003c\/strong\u003e Ideal for colored hair (especially brown, chestnut, and chocolate). Cleanses without altering hair color thanks to its pH. Neutralizes red tones.\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to wet hair, gently massaging the scalp for a couple of minutes, then rinse. Repeat to cleanse the lengths and ends, leave on for 3-10 minutes, and then rinse. Repeat if necessary.\u003c\/p\u003e","brand":"Elgon","offers":[{"title":"300ML","offer_id":40699590279376,"sku":"PID0102020095","price":16.5,"currency_code":"EUR","in_stock":true},{"title":"1000ML","offer_id":40699590312144,"sku":"PID0102020096","price":22.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/products\/elgon-colorcare-anti-red-shampoo.jpg?v=1681993326"},{"product_id":"elgon-colorcare-shampoo-silver-antigiallo","title":"Elgon Colorcare Shampoo Silver Anti-yellow","description":"\u003cp\u003e Silver Shampoo is the cleansing product with purple pigments which, through its action, is able to:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e eliminate unwanted yellow reflections resulting from photo-oxidation from blonde or white hair\u003c\/li\u003e\n\n\u003cli\u003e maintain the original tone of natural and cosmetic blonde and white\u003c\/li\u003e\n\n\u003cli\u003e bring extreme shine and brilliance\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eEnriched with \u003cstrong\u003epanthenol\u003c\/strong\u003e for a nourishing and detangling action, it makes the hair soft and hydrated.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eDirections for use\u003c\/strong\u003e : Apply a small amount to damp hair. Distribute the product thoroughly throughout the lengths, massage, and then rinse. Repeat if necessary.\u003c\/p\u003e","brand":"Elgon","offers":[{"title":"300ML","offer_id":40699595555024,"sku":"PID0102020097","price":14.9,"currency_code":"EUR","in_stock":true},{"title":"1000ML","offer_id":40699595587792,"sku":"PID0102020098","price":21.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/6286\/7408\/files\/elgon-shampoo-silver-300ml.jpg?v=1778684089"},{"product_id":"elgon-colorcare-haircolor-silver-conditioner","title":"Elgon Colorcare Haircolor Silver Conditioner","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eFormulated with violet pigment and blueberry extract, this conditioner is designed to neutralize the yellow tone caused by oxidation in the hair, adding shine and luminosity to the scalp. The result will be a blonde or white color in its original shade.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan data-mce-fragment=\"1\"\u003eEnriched with \u003cstrong\u003epanthenol\u003c\/strong\u003e for nourishing and detangling action, it leaves hair soft and hydrated. 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